Brandon Schmidt, Author at Local University

Local Search SEO

Major Updates to Google Knowledge Panels for Colleges & Universities

In October 2021, I wrote an article for Local University on the two types of panels appearing for colleges & universities on Google. In this article, I detailed the difference between Main Entity Panels - which are a unique type of panel connected to Google’s Knowledge Graph - and the…

Brandon SchmidtJanuary 7, 2022

Google My Business Local Search SEO

A Tale of Two Panels: Knowledge Panels and Google My Business for Colleges & Universities

A branded search for colleges and universities on Google can bring up two unique types of panels. In this article, we will look at these panels, their unique features, and why Google chooses one over the other. Type 1: Main Entity Panel The first type of panel is what I…

Brandon SchmidtOctober 21, 2021

Local Search SEO Website Content & Design

6 Ways to Answer Frequently Asked Questions Online

No matter if you are a business owner, marketing manager, or team member who regularly interacts with customers, you have probably been asked the same few questions over and over again. While it might be easy to keep answering each question in person or over the phone, it is a…

Brandon SchmidtAugust 28, 2019

Local Search

Building Trust for Your Service Area Business

As a local service area business, your goal is to find new customers and grow your business. Digital marketing efforts like local SEO and paid ads can help you find new customers, but you still need to convince them that you are the best option for their needs. This…

Brandon SchmidtMay 17, 2019

Local Search Analytics Blogs & Blogging

Is Content Marketing the Best Approach for Local Businesses?

Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that…

Brandon SchmidtAugust 10, 2018