Video: Last Week in Local from LocalU April 17
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

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Google’s astounding new search tool will answer any question by reading thousands of books – Quartz

Kurzweil noted that Talk to Books is not meant to replace keyword search. It uses “semantic search,” drawing on the ability of the tool’s AI to understand natural human language. Results range from goofy to profound, but semantic search’s goal is to call up a sentence that sounds like a plausible retort a person might say in a conversation.

With New Solution, Foursquare Targets SMB and Startup Markets | Street Fight


Foursquare says its Places API for Startups offers more place attributes than any other available location API.

Situated in between Foursquare’s Enterprise tier for large-scale partners and its free tiers, which are available for non-commercial developers, pricing for Places API for Startups will start at $599 per month for developers from mid-sized companies. 

States, online sellers bring sales tax fight to Supreme Court in case that could affect millions


Millions of merchants could be affected by the Supreme Court’s decision in a case that could force online retailers to collect sales taxes in states where they have no physical presence. The case pits South Dakota against three companies, Wayfair, Overstock and Newegg. Amazon already pays sales tax.

Enterprise Local SEO is Different: A Checklist, a Mindset – Moz


Not all local SEO advice is applicable to enterprise local SEO. If you’re marketing big brands with many locations, you need to learn what advice to ignore and what to implement. Get started with this enterprise local SEO checklist!

How to Prove the ROI of Online Review Management


What’s the toughest part of online review management? It isn’t getting the review. It isn’t even dealing with a flood of negative reviews from a horde of angry customers. No, the hardest part of online review management is something unexpected. It’s demonstrating the ROI of online review management.

The New Face of Reputation Management: Photos, UGC Rise in Prominence | Street Fight


Photos and other non-review UGC may soon become as important as reviews for reputation management. Certainly photos have that potential, providing as they do a visceral impact with which no text paragraph can compete.

LocalU Austin TX 2018 – Uncut


From Andy Simpson: Some highlights of my time at this years LocalU Advanced held in Austin Texas. For more search for #localu on Twitter More: https://twitt…

Here’s how to use Twitter to dominate the Google search results – Search Engine Land


10 tips to help you to get your Twitter feed to show up in the SERPs from the newly married Chris Silver Smith. Congratulations, Silvery!

Exclusive: Google unveils vetting process for drug rehab ads | Reuters


Google told Reuters Monday it would resume accepting ads from U.S. addiction treatment centers in July, nearly a year after the Alphabet Inc (GOOGL.O) unit suspended the lucrative category of advertisers for numerous deceptive and misleading ads. “Treatment centers now will be able to run ads after being vetted by Portland, Ore. firm LegitScript, Google said.” However, The new rules do not affect free business listings on Google Maps, which also have been susceptible to fraud. Google said it is continuously developing ways to combat Maps spammers.”

Review-Gating is Now Against the Google My Business Guidelines – Sterling Sky Inc


“Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

4 Ways to Read Google’s No-Cherry-Picking Policy on Google Reviews |


Resources for getting visible to customers in Google’s local search results and beyond.

These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse


The people who spend time trying to weed bad actors off Google Maps say the company isn’t doing enough to curb spam on its platform.

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