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Local U Interview Series: Joy Hawkins

By Carrie Hill | May 6, 2024
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Santa isn’t the only one coming to town in December; it’s time for another Local U interview! With our LocalU Advanced event coming up in Williamsburg on March 5th, we thought it would be fun to interview a few of the speakers. This month we have the pleasure of interviewing Joy Hawkins. Business Development Can…

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How to Launch Your Local Video Content Strategy (Part 2 of 2)

By Joy Hawkins | August 28, 2015
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[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] OK, so you’ve read part 1 of this article in the Local U blog about how video can be the foundation for a local content strategy. The hard part is the first step —…

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Takeaways from Streetfight’s Local Data Summit 2015 in Denver

By Mary Bowling | March 9, 2015
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Last week, Streetfight held its second Local Data Summit in Denver, Colorado. Many of the Streetfight folks are based in the Mile High City area and quite a few of the sponsors were based in Denver or Boulder, as well. There were also representatives of some national companies involved in data, like Yext and YP.com,…

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Looking Back on Local U Advanced … Looking Ahead to 2014

By Carrie Hill | October 10, 2013
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Local U Advanced NYC is in the books, and we’d like to thank everyone who showed up last week to make the event such a big success. Our room at the Sheraton Hotel was filled with nearly 50 small business owners, national brand managers and local marketers (in-house and agency) looking to learn everything they…

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How To Segment Local Search In Google Analytics (with Free Dashboard!)

By Carrie Hill | July 8, 2013
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A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could’ve easily taken another hour to go…

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A Local Homage to Google Reader

By Carrie Hill | July 2, 2013
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With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…

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For Restaurant Owners, There May Be Nothing More Important Than Local Search

By Carrie Hill | April 22, 2013
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Not a week goes by that I don’t see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems — specifically, either the lack of a current menu or a menu that’s only available in PDF form. That’s a real problem because,…

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Meet the Local University Faculty

By Joy Hawkins | November 30, 2012

The Leading Edge of Local Search Seminars Joy Hawkins Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky in Canada. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon, and…

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Blog

By Carrie Hill | December 14, 2012

News from the Leading Edge of Local Search All All Analytics Google My Business Industry Last Week in Local Local Search Local Services Ads Local U Workshops Mobile Podcasts SEO Social Media Website and Content Design Website Content & Design Google Business Profiles Allow You To Edit/Add Social Media Profile Links By Ben Fisher |…

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Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

By Carrie Hill | May 6, 2024
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With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern…

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