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OnDemand: Lily Ray Reveals How Core Updates & Forums Are Changing SEO in 2024

By Carrie Hill | January 8, 2024

Watch On Demand:Lily Ray Reveals How Core Updates & Forums Are Changing SEO in 2024 In this webinar Joy Hawkins interviews Lily Ray, a renowned SEO expert as they take you on a deep dive into the SEO landscape of 2024. We’ll explore the latest Core Updates, the surprising prominence of forums in search results,…

How are the Big Changes in Local Search Impacting Local Businesses and What Can They Do?

By Mike Blumenthal | June 30, 2016
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This is the 21st installment this year of our Deep Dive Into Local series. For the week ending Monday, June 6th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U…

LocalUp 2015 Agenda Released

By Carrie Hill | December 9, 2014
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If you’re like me, you’ve been anxiously waiting for a peek at the finalized agenda for LocalUp, a brand new blockbuster conference on Local Search that’s a hybrid of LocalU Advanced and MozCon. Well it’s finally here and you won’t be disappointed! We’ll start out with Dr Pete and Professor Maps (aka Mike Blumenthal) drawing…

How To Segment Local Search In Google Analytics (with Free Dashboard!)

By Carrie Hill | July 8, 2013
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A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could’ve easily taken another hour to go…

WATCH: Mastering On-Page SEO – Kyle Roof Shares The Secrets You’re Missing

By Carrie Hill | July 8, 2025

Watch With Us Below! In this exclusive webinar, we sit down with SEO expert Kyle Roof to dive deep into the fundamentals of on-page SEO and the critical things that most people overlook. From mastering the silo concept to understanding entity optimization, we’ll uncover actionable insights that will supercharge your SEO strategy. Whether you’re a…

Page Speed for SMB’s: Improving Page Speed

By Joy Hawkins | April 22, 2020
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If you’ve been following along in this series, congratulations, you’ve made it to the end! If you’re just joining us, and want to get caught up, we’ve talked about why page speed matters and common page speed problems.  In the first post, I suggested that Time to First Byte (TTFB) and First Contentful Paint (FCP)…

Page Speed for SMB’s: Common Page Speed Issues

By Joy Hawkins | April 15, 2020
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In the first post of this series, I talked about the page speed metrics that I think make the most sense to focus on, Time to First Byte (TTFB) and First Contentful Paint (FCP). There are a lot of different tools that can help us diagnose the issues that commonly cause problems with these metrics.…

New Feature: Highlight Icons for Restaurants & Bars in Knowledge Panels

By Carrie Hill | June 27, 2017
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Today Google confirmed they are now including local highlight icons in mobile knowledge panels for restaurants and bars.   We went digging to see how Google determines which icons are appropriate and saw a new feature that uses Q & A to determine what highlights are appropriate.  We’re also seeing evidence of google parsing reviews…

How Do Consumers Find a B & B?

By Mike Blumenthal | March 10, 2013
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We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this report in PDF format here.…

Meet the Local University Faculty for 2026

By Joy Hawkins | November 30, 2012

The Leading Edge of Local Search Seminars Matt Casady Matt began his digital career in 2012, selling SEO products at a web hosting company. He then specialized in local SEO at an agency, working with small businesses. Over the years, Matt has gained experience in-house, expanding his skills in technical SEO and Google Ads. Since…