We’d like to extend a huge THANK YOU to everyone who joined us (and Moz) Saturday in Seattle at our LocalUp Advanced event. We had a great time and, from what we’ve seen and heard, our attendees did, too.
If you weren’t able to join us for some reason, here’s a taste of what you missed — all of this curated from the #localup hashtag on Twitter.
.@dr_pete's talk at #localup is making one thing clear – the future of Google search is paid.
— Dana DiTomaso (@danaditomaso) February 7, 2015
Your goal as a local business is phone calls and walkins, don't shoot yourself in the foot by trying to force site visits
@dr_pete #localup
— Greg Gifford (@GregGifford) February 7, 2015
Google has control of local map data that no one else in the world has. @mblumenthal #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
For the first time in 5 years, we're seeing some competition in the local space:
Apps
Facebook
Apple
Amazon
@mblumenthal #localup
— Greg Gifford (@GregGifford) February 7, 2015
"The next 5 years will be some of the most exciting in local search." – @mblumenthal #localup
— Matt Gregory (@m_j_gregory) February 7, 2015
The place to start for keyword research for local businesses according to @MaryBowling: https://t.co/63uiRaWyek #localup
— George Freitag (@number1george) February 7, 2015
Make your website a topical authority in your industry AND your location
@marybowling #localup
— Greg Gifford (@GregGifford) February 7, 2015
Local content is not just about the written word. It's everything. @mikeramsey #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
Local Content Strategy by @MikeRamsey #localup pic.twitter.com/aplzkmc4Br
— Megan Singley (@megansingley) February 7, 2015
Focus on one location at a time until you find a strategy that works. #LocalUp @MikeRamsey
— Laura Sultan (@paramaya) February 7, 2015
Be proactive! Recognize at the point of sale who is unhappy and get in front of them before they leave a review #localup @mblumenthal
— Cori Shirk (@corishirk) February 7, 2015
People like to exercise their free will ~ "Give users a choice" in terms of options with where to leave a review #localup thnx @mblumenthal
— Butchgle (@butchgle) February 7, 2015
Facebook is number 2 in reviews now says @mblumenthal #localup pic.twitter.com/nw3M2M2Hqy
— EnergyCircle (@EnergyCircle) February 7, 2015
2 biggest factors to avoid Yelp filters:
How many friends do you have on Yelp
How many reviews have you left on Yelp
@davidmihm #localup
— Greg Gifford (@GregGifford) February 7, 2015
My new favorite thing: Use Facebook Graph Search to find people who like a business and are on yelp. #localup @davidmihm
— Will Scott (@w2scott) February 7, 2015
Send Yelpers to a SERP for your Yelp page so Yelp can't see those referrals – @davidmihm #localup
— George Freitag (@number1george) February 7, 2015
I feel smarter just being in the same building with so much local SEO awesomeness. #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
"Schema has an algorithmic impact on mobile ranking" @Suzzicks #LocalUp
— Will Scott (@w2scott) February 7, 2015
Mobile search revolution @AaronWeiche #localup pic.twitter.com/nUkcxzEYCr
— Max Minzer (@MaxMinzer) February 7, 2015
"Mobile content doesn't mean less content" @AaronWeiche at #localup
— Alex Mitchell (@Amitch5903) February 7, 2015
Packed house for @mblumenthal @MaryBowling #localup pic.twitter.com/7Wb0gzRxVb
— David Mihm (@davidmihm) February 7, 2015
"I say content and you think text, but it's not." – @w2scott #localup
— Matt Gregory (@m_j_gregory) February 7, 2015
On Facebook your fans are not yours, they belong to FB, and FB will rent them back to you if you're nice. –@w2scott #localup
— Mike Supple (@mikesupple) February 7, 2015
Who cares if it's follow or nofollow if it's a link that customers see and care about? @davidmihm #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
Yelp is an incredibly important place to have your business. I don't recommend using them for advertising. @davidmihm #localup
— EnergyCircle (@EnergyCircle) February 7, 2015
Love this slide on brand @danaditomaso #localup pic.twitter.com/ypAPmAYZKS
— David Mihm (@davidmihm) February 8, 2015
Your ad copy should sound like your customers wrote it. Speak to them the way they actually speak & maybe you'll get those clicks #localup
— Cori Shirk (@corishirk) February 8, 2015
Use http://t.co/U3K0cZvOGL to see if the page fulfills the promise of the SERP #localup @danaditomaso
— Tracie Luong (@TracieWithAn_ie) February 8, 2015
Killer stuff. @randfish has aggregated 25 local companies that dominate local search, and has boiled it to 5 non obvious factors. #localup
— EnergyCircle (@EnergyCircle) February 8, 2015
5 non-obvious elements (signals top sites had)
1) Social Activity (more activity than peers, even w/ low participation)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
1) businesses tend to be trendsetters (do things competitors don't)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
3) Regional/national coverage (non-local info on site)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
4) Owner/founder involvement (people who started/own are in content)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
5) Authenticity (elements of realness, felt less generic)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
Well, that was a great day! #localup
— Max Minzer (@MaxMinzer) February 8, 2015
Thanks to everyone who tweeted out the tips and advice that our speakers shared during the day!
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
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I hope you’ll come to Canada sometime soon. Western Canada, lol.
Is Edmonton close enough?
Looking forward to seeing you all here soon (in April? I’m hearing)
I’m sorry I missed it.
Thanks for this Matt 🙂
Calgary would be great! Is there a confirmed date?