
We’d like to extend a huge THANK YOU to everyone who joined us (and Moz) Saturday in Seattle at our LocalUp Advanced event. We had a great time and, from what we’ve seen and heard, our attendees did, too.
If you weren’t able to join us for some reason, here’s a taste of what you missed — all of this curated from the #localup hashtag on Twitter.
.@dr_pete's talk at #localup is making one thing clear – the future of Google search is paid.
— Dana DiTomaso (@danaditomaso) February 7, 2015
Your goal as a local business is phone calls and walkins, don't shoot yourself in the foot by trying to force site visits
@dr_pete #localup
— Greg Gifford (@GregGifford) February 7, 2015
Google has control of local map data that no one else in the world has. @mblumenthal #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
For the first time in 5 years, we're seeing some competition in the local space:
Apps
Facebook
Apple
Amazon
@mblumenthal #localup
— Greg Gifford (@GregGifford) February 7, 2015
"The next 5 years will be some of the most exciting in local search." – @mblumenthal #localup
— Matt Gregory (@m_j_gregory) February 7, 2015
The place to start for keyword research for local businesses according to @MaryBowling: https://t.co/63uiRaWyek #localup
— George Freitag (@number1george) February 7, 2015
Make your website a topical authority in your industry AND your location
@marybowling #localup
— Greg Gifford (@GregGifford) February 7, 2015
Local content is not just about the written word. It's everything. @mikeramsey #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
Local Content Strategy by @MikeRamsey #localup pic.twitter.com/aplzkmc4Br
— Megan Singley (@megansingley) February 7, 2015
Focus on one location at a time until you find a strategy that works. #LocalUp @MikeRamsey
— Laura Sultan (@paramaya) February 7, 2015
Be proactive! Recognize at the point of sale who is unhappy and get in front of them before they leave a review #localup @mblumenthal
— Cori Shirk (@corishirk) February 7, 2015
People like to exercise their free will ~ "Give users a choice" in terms of options with where to leave a review #localup thnx @mblumenthal
— Butchgle (@butchgle) February 7, 2015
Facebook is number 2 in reviews now says @mblumenthal #localup pic.twitter.com/nw3M2M2Hqy
— EnergyCircle (@EnergyCircle) February 7, 2015
2 biggest factors to avoid Yelp filters:
How many friends do you have on Yelp
How many reviews have you left on Yelp
@davidmihm #localup
— Greg Gifford (@GregGifford) February 7, 2015
My new favorite thing: Use Facebook Graph Search to find people who like a business and are on yelp. #localup @davidmihm
— Will Scott (@w2scott) February 7, 2015
Send Yelpers to a SERP for your Yelp page so Yelp can't see those referrals – @davidmihm #localup
— George Freitag (@number1george) February 7, 2015
I feel smarter just being in the same building with so much local SEO awesomeness. #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
"Schema has an algorithmic impact on mobile ranking" @Suzzicks #LocalUp
— Will Scott (@w2scott) February 7, 2015
Mobile search revolution @AaronWeiche #localup pic.twitter.com/nUkcxzEYCr
— Max Minzer (@MaxMinzer) February 7, 2015
"Mobile content doesn't mean less content" @AaronWeiche at #localup
— Alex Mitchell (@Amitch5903) February 7, 2015
Packed house for @mblumenthal @MaryBowling #localup pic.twitter.com/7Wb0gzRxVb
— David Mihm (@davidmihm) February 7, 2015
"I say content and you think text, but it's not." – @w2scott #localup
— Matt Gregory (@m_j_gregory) February 7, 2015
On Facebook your fans are not yours, they belong to FB, and FB will rent them back to you if you're nice. –@w2scott #localup
— Mike Supple (@mikesupple) February 7, 2015
Who cares if it's follow or nofollow if it's a link that customers see and care about? @davidmihm #LocalUp
— Laura Sultan (@paramaya) February 7, 2015
Yelp is an incredibly important place to have your business. I don't recommend using them for advertising. @davidmihm #localup
— EnergyCircle (@EnergyCircle) February 7, 2015
Love this slide on brand @danaditomaso #localup pic.twitter.com/ypAPmAYZKS
— David Mihm (@davidmihm) February 8, 2015
Your ad copy should sound like your customers wrote it. Speak to them the way they actually speak & maybe you'll get those clicks #localup
— Cori Shirk (@corishirk) February 8, 2015
Use http://t.co/U3K0cZvOGL to see if the page fulfills the promise of the SERP #localup @danaditomaso
— Tracie Luong (@TracieWithAn_ie) February 8, 2015
Killer stuff. @randfish has aggregated 25 local companies that dominate local search, and has boiled it to 5 non obvious factors. #localup
— EnergyCircle (@EnergyCircle) February 8, 2015
5 non-obvious elements (signals top sites had)
1) Social Activity (more activity than peers, even w/ low participation)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
1) businesses tend to be trendsetters (do things competitors don't)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
3) Regional/national coverage (non-local info on site)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
4) Owner/founder involvement (people who started/own are in content)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
5 non-obvious elements (signals top sites had)
5) Authenticity (elements of realness, felt less generic)
@randfish #localup
— Greg Gifford (@GregGifford) February 8, 2015
Well, that was a great day! #localup
— Max Minzer (@MaxMinzer) February 8, 2015
Thanks to everyone who tweeted out the tips and advice that our speakers shared during the day!
- LocalU Correspondence Corner – Do I Have To Use My Full Name to Set Up A Google My Business Listing? - January 21, 2021
- Video: Last Week in Local for 1/19/2021 - January 18, 2021
- Video: Last Week in Local January 11, 2021 - January 12, 2021
I hope you’ll come to Canada sometime soon. Western Canada, lol.
Is Edmonton close enough?
Looking forward to seeing you all here soon (in April? I’m hearing)
I’m sorry I missed it.
Thanks for this Matt 🙂
Calgary would be great! Is there a confirmed date?