35 Tweets That Show What You Missed at LocalUp Advanced

We’d like to extend a huge THANK YOU to everyone who joined us (and Moz) Saturday in Seattle at our LocalUp Advanced event. We had a great time and, from what we’ve seen and heard, our attendees did, too.

If you weren’t able to join us for some reason, here’s a taste of what you missed — all of this curated from the #localup hashtag on Twitter.

.@dr_pete's talk at #localup is making one thing clear – the future of Google search is paid.

— Dana DiTomaso (@danaditomaso) February 7, 2015

Your goal as a local business is phone calls and walkins, don't shoot yourself in the foot by trying to force site visits @dr_pete #localup

— Greg Gifford (@GregGifford) February 7, 2015

Google has control of local map data that no one else in the world has. @mblumenthal #LocalUp

— Laura Sultan (@paramaya) February 7, 2015

For the first time in 5 years, we're seeing some competition in the local space: Apps Facebook Apple Amazon @mblumenthal #localup

— Greg Gifford (@GregGifford) February 7, 2015

"The next 5 years will be some of the most exciting in local search." – @mblumenthal #localup

— Matt Gregory (@m_j_gregory) February 7, 2015

The place to start for keyword research for local businesses according to @MaryBowling: https://t.co/63uiRaWyek #localup

— George Freitag (@number1george) February 7, 2015

Make your website a topical authority in your industry AND your location @marybowling #localup

— Greg Gifford (@GregGifford) February 7, 2015

Local content is not just about the written word. It's everything. @mikeramsey #LocalUp

— Laura Sultan (@paramaya) February 7, 2015

Local Content Strategy by @MikeRamsey #localup pic.twitter.com/aplzkmc4Br

— Megan Singley (@megansingley) February 7, 2015

Focus on one location at a time until you find a strategy that works. #LocalUp @MikeRamsey

— Laura Sultan (@paramaya) February 7, 2015

Be proactive! Recognize at the point of sale who is unhappy and get in front of them before they leave a review #localup @mblumenthal

— Cori Shirk (@corishirk) February 7, 2015

People like to exercise their free will ~ "Give users a choice" in terms of options with where to leave a review #localup thnx @mblumenthal

— Butchgle (@butchgle) February 7, 2015

Facebook is number 2 in reviews now says @mblumenthal #localup pic.twitter.com/nw3M2M2Hqy

— EnergyCircle (@EnergyCircle) February 7, 2015

2 biggest factors to avoid Yelp filters: How many friends do you have on Yelp How many reviews have you left on Yelp @davidmihm #localup

— Greg Gifford (@GregGifford) February 7, 2015

My new favorite thing: Use Facebook Graph Search to find people who like a business and are on yelp. #localup @davidmihm

— Will Scott (@w2scott) February 7, 2015

Send Yelpers to a SERP for your Yelp page so Yelp can't see those referrals – @davidmihm #localup

— George Freitag (@number1george) February 7, 2015

I feel smarter just being in the same building with so much local SEO awesomeness. #LocalUp

— Laura Sultan (@paramaya) February 7, 2015

"Schema has an algorithmic impact on mobile ranking" @Suzzicks #LocalUp

— Will Scott (@w2scott) February 7, 2015

Mobile search revolution @AaronWeiche #localup pic.twitter.com/nUkcxzEYCr

— Max Minzer (@MaxMinzer) February 7, 2015

"Mobile content doesn't mean less content" @AaronWeiche at #localup

— Alex Mitchell (@Amitch5903) February 7, 2015

Packed house for @mblumenthal @MaryBowling #localup pic.twitter.com/7Wb0gzRxVb

— David Mihm (@davidmihm) February 7, 2015

"I say content and you think text, but it's not." – @w2scott #localup

— Matt Gregory (@m_j_gregory) February 7, 2015

On Facebook your fans are not yours, they belong to FB, and FB will rent them back to you if you're nice. –@w2scott #localup

— Mike Supple (@mikesupple) February 7, 2015

Who cares if it's follow or nofollow if it's a link that customers see and care about? @davidmihm #LocalUp

— Laura Sultan (@paramaya) February 7, 2015

Yelp is an incredibly important place to have your business. I don't recommend using them for advertising. @davidmihm #localup

— EnergyCircle (@EnergyCircle) February 7, 2015

Love this slide on brand @danaditomaso #localup pic.twitter.com/ypAPmAYZKS

— David Mihm (@davidmihm) February 8, 2015

Your ad copy should sound like your customers wrote it. Speak to them the way they actually speak & maybe you'll get those clicks #localup

— Cori Shirk (@corishirk) February 8, 2015

Use http://t.co/U3K0cZvOGL to see if the page fulfills the promise of the SERP #localup @danaditomaso

— Tracie Luong (@TracieWithAn_ie) February 8, 2015

Killer stuff. @randfish has aggregated 25 local companies that dominate local search, and has boiled it to 5 non obvious factors. #localup

— EnergyCircle (@EnergyCircle) February 8, 2015

5 non-obvious elements (signals top sites had) 1) Social Activity (more activity than peers, even w/ low participation) @randfish #localup

— Greg Gifford (@GregGifford) February 8, 2015

5 non-obvious elements (signals top sites had) 1) businesses tend to be trendsetters (do things competitors don't) @randfish #localup

— Greg Gifford (@GregGifford) February 8, 2015

5 non-obvious elements (signals top sites had) 3) Regional/national coverage (non-local info on site) @randfish #localup

— Greg Gifford (@GregGifford) February 8, 2015

5 non-obvious elements (signals top sites had) 4) Owner/founder involvement (people who started/own are in content) @randfish #localup

— Greg Gifford (@GregGifford) February 8, 2015

5 non-obvious elements (signals top sites had) 5) Authenticity (elements of realness, felt less generic) @randfish #localup

— Greg Gifford (@GregGifford) February 8, 2015

Well, that was a great day! #localup

— Max Minzer (@MaxMinzer) February 8, 2015

Thanks to everyone who tweeted out the tips and advice that our speakers shared during the day!