Previously only spotted on the Google Maps App, logo images are now being seen by everyone on Knowledge Panels for claimed business listings. This is a reminder to be sure that the logo picture you have uploaded to your Google MyBusiness listing is clear and legible!
Brought to our attention by Jake Somsen on Twitter, you can now see the logo of the brand that owns/controls the KP
Sorry if I'm late to the party, but has anyone else noticed the logo showing up in the #GoogleBusinessProfile in #SERPs?#LocalSEO @mblumenthal @JoyanneHawkins @keyserholiday pic.twitter.com/fSStp8Mc6k
— Nate Somsen (@somsenater) January 23, 2020
Update: We are seeing these very little/sporadic for bulk verification/management accounts - what about you? Thanks for BTerr for bringing that to our attention in the comments!