Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Last Week in Local for 8-12 – Grabby Grub Hub, Google’s Top Places and Much More!
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Mary: Google’s Top Places List is out of beta. It now uses machine learning to select local search articles to display. Publishers can apply for inclusion.
Mary: The phone numbers add tracking before connecting to a restaurant so that Grubhub can bill for a marketing fee. “It is our understanding that Grubhub has marketing agreements with some restaurants that allow Grubhub to utilize referral numbers on third party partner sites like Yelp,” a spokesperson for Yelp said in an email. She deferred further questions to Grubhub.
Mary: Restaurants are being squeezed at every turn. Who’s next?
Mary: What are entities? How do they work in SEO? How do you optimise for entities? Kevin Indig tackles all this and more. Get the video, slides and transcript.
Mary: Yahoo is going after SMBs again. “Want to start your online business now?! Try our new WordPress web hosting that comes with high security & reliability. With Yahoo Small Business expert engineering team your site is in good hands.” Really, Yahoo?
Barry Schwartz on Twitter: “Google suggests that when images are used as links, you need to make sure the images have alt text, it may act as anchor text
Mary: Why does everything Google publishes seem like “old news” to SEOs?
Carrie: Brandbuilding piece from our friend Jesse McDonald over at IBM. Not a silver bullet – does take relationship building – but in the long run its super for brands to have brand advocates in the community – this is a great way to go down that road.
Carrie: Google throwing Hotel Owners a small bit of control by letting them pick their own amenities and services.
My take is this is likely a “nice thing” that is the precursor for something crappy they’re launching.
Carrie: Webinar with Myself, Joy and Mike – Andrew had some technical difficulties but weighed in via comment a few times. Great insights and tips on why posts are important, why citations might not be AS important. Worth a listen if you do local SEO
Carrie: Mike points out a loop of non-discovery Google takes you on when you click on some event listings. Kind of a pain in the ass
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