Video: Last Week in Local 7/8/2019

By July 8, 2019 August 27th, 2019 No Comments

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Last Week in Local is Sponsored by GetCredo.com

Amazon's Incredible Web Of Businesses Shows Just How Large Its Ambitions Are

Source: www.buzzfeednews.com

Mary: See some of the businesses Amazon owns here. From video games to wind farms to children's books written as text messages, you will be amazed!


The Expert's Guide to Local SEO – "The Guide Google My Business Forgot to Write" ~Mike Blumenthal

Source: guide.localu.org

Mary; Joy has updated and republished her detailed guide to GMB with lower pricing.


Timeline of Local SEO Changes in 2019 | Google My Business Update History

Source: www.sterlingsky.ca

Mary: If you do Local, you need to follow the latest Tweets from Joy Hawkins to keep up on news.: (@JoyanneHawkins) and bookmark the page where she catalogs weekly changes in GMB and the Local Pack. This week: ads in LKPs and LSA ads in Local Packs, short name and review problems, Place topics.


Annual Smoke Alarm and Free Pizza Night | City of Harrisonburg, VA

Source: www.harrisonburgva.gov

Mary: Check out this community karma win, win, win in a small Virginia town.


How to add UTM tags to your Google My Business posts 🏷️

Source: www.clairecarlilemarketing.com

Carrie: Our friend Claire Carlile, has written this amazing and comprehensive piece on adding UTM tracking to your Google Posts. If you're not doing this - you need to Read👏. This👏. Now👏.


GrubHub is buying up thousands of restaurant web addresses. That means Mom and Pop can't own their slice of the internet | New Food Economy

Source: newfoodeconomy.org

Carrie: Grubhub bought up nearly 30,000 restaurant domain names to "help" them market...but wont give over control to the restaurants? In some cases they're putting up websites to compete with the restaurants - who sometimes have their own online ordering. Not cool, Grubhub.


Launch: Expanding Product, Menu and Services Editor availability - Google My Business Help

Source: support.google.com

Carrie: GMB expanded availability of products and services to nearly all categories, and moved it into the sidebar instead of fighting with it in 2 separate spots.


Found Bytes Episode 4: Outreach with Dana DiTomaso & Jessie Low | ThriveHive

Source: thrivehive.com

Carrie: Shout Out to David Mihm and the Thrivehive Found Bytes podcast. Great info for marketers and business owners here. LocalU alum Dana DiTomaso of Kick Point joins David & Jessie Low of Whitespark this week to talk about GMB Posts.


The 2019 SEO Services Report

Source: backlinko.com

Carrie: BacklinkO published their SEO services report which talks about the SEO Services industry from the business owner's POV. Great info in there, the most important I think is to point out that nearly no one who pays under $500 a month to for SEO services is happy with those services. You get what you pay for!

"clients that spent over $500/month were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500/month."

"Also, 61% of business owners cite that “increasing brand awareness” is important to them."


Denver, CO - Local University

Source: localu.org

Carrie: LocalU Advanced in Denver has just published the agenda! We've not done anything like this agenda before, and it has something for everyone - from savvy business owners to enterprise & in-house marketers. Advanced is NOT a beginners conference.


Thanks to our Sponsor - Credo!

Source: getcredo.com

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