Local Search

The Expert’s Guide to Local SEO – April 2019 Updates

By May 2, 2019 May 24th, 2019 No Comments

What's New?
It's May! We're nearly to summer, are you ready?

Joy is so very close to releasing the guide in a searchable, subscription based, website format - easier to update, and easier for you to find the things that are important, quickly! Hopefully we have usernames and passwords to you soon!

April's updates include the following:

  • Added a tip for how to avoid getting a suspension on your listing.
  • Updated the section on how to report a fake listing.
  • Updated the page for contacting Google My Business to update changes to the forum & add the redressal form.
  • Updated all references to the Google My Business forum to reflect its new location and the inability to report spam there.
  • Updated the list of Help Articles to follow and included the new announcements page for Google My Business.
  • Added a section on things to know about editing on Google Maps & the Local Guides program.
  • Updated the section on how to track GMB activity in Search Console.
  • Updated the section on how to format UTM codes in GMB.
  • Updated the List of GMB Categories to show the 11 categories Google My Business added in the last few months and the 1 they removed.
  • Deleted one of the tricks for figuring out what GMB category to use as it no longer works and the method added last month works better.
  • Updated the section for how to fix the photo Google is showing in the Knowledge Panel.
  • Updated the Moving your Business section to clarify if moving locations causes a decrease in ranking.
  • Added a case study from a business we work with who recently moved.
  • Added a section clarifying why it’s so important to be aware of Google My Business category changes and how it impacts ranking.
  • Added a section that clarifies if optimizing for near me terms is a strategy that works.


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