Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
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Mike: Frictionless credit card application – essentially on the spot via the app on iPhone. 1-3% cash rewards accumulate in the app. Creating a cash stream that can go user to user and pay for Apple iTunes etc
Small banks are vulnerable.
Mary: @PhilRosek gives us practical advice on getting one-box results for local businesses. Try it!
Mary: I was recently reminded by a client that different reputation development systems may be best for different businesses. @BrightLocal has
Mike: Care.com removes tens of thousands of “spammy” listings that led consumers to unlicensed caregivers and other spam.
Mike: Last spring, Google announced a new form to report bogus robocallers that they were suing 2 of them. Earlier this year one of them went out of business
This week, Pointbreak Media, a company that is accused of falsely claiming to represent Google in an attempt to get small businesses to purchase services was hit with a $3.62 million fine.
While interesting, the fact that these are the only two companies that Google went after, while the scam is still prevalent, makes it seem like Google is playing whackamole with a left handed ball peen hammer. They need to do more
Mike: Google has updated the incredibly powerful and compelling hotel search tool. It includes most everything a user needs to get educated, understand what the vacation choices are and to make a purchase of a room.
Mike: Even if you are not in Hotel marketing you need to study what Google is doing with immersive search via these ever increasingly comprehensive Knowledge Panel results.
Carrie: What is LeadGen Spam and why is it a problem? Great piece by Brian Barwig
Carrie: A search conducted in Google can bring up different results based on numerous factors. A search done one day can bring up businesses that will contrast with results from the next day. That’s how quickly ranking can change in Google.
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