Video: Last Week in Local – Feb 11, 2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Fake Google Maps Locations Gone Wild | Netvantage Marketing

Source: netvantagemarketing.com

Mary: Adam Henige of Netvantage Marketing reveals a truckload of ridiculous Google Maps spam created by an SEO company in Michigan.


Local Search Industry Survey: Local SEO Pay, Pricing & Performance

Source: www.brightlocal.com

Mary: Bright Local helps us better understand business practices, pricing, services and attitudes towards local SEO. Compare it to surveys since 2011.


Inside the Secret Facebook War For Mormon Hearts and Minds

Source: www.thedailybeast.com

Mary: See how cheap and easy it was for a man to try to brainwash his family and friends with targeted Facebook ads.


Yelp hires Evercore for activist defense after hedge fund calls for potential sale of company and board overhaul

Source: www.cnbc.com

Mike: Yelp, with declining numbers of reviews, users and advertisers is looking more and more likely to be candidate for sale. But who could or would buy them?


Official Google Webmaster Central Blog: Consolidating your website traffic on canonical URLs

Source: webmasters.googleblog.com

Mike: Means that the UTM code you are using with your GMB listing is a little less valuable than it was…


Reciprocal Links: Will They Hurt Your SEO in 2019? (A Study by Ahrefs)

Source: ahrefs.com

Mike: Reciprocal links, when done properly, are a natural part of the web and can help a website. Not all reciprocal links are bad.


Facebook Allows Page Admins To Reply To Instagram DMs From FB Inbox — Ubergizmo

Source: apple.news

Mike: We are starting to see the beginnings of Facebook’s integrated communication strategy. Messaging is an area where Facebook (and Apple) have a real advantage over Google.


Dave DiGregorio on Twitter: "First time I'm seeing snippets from Google Posts being pulled into the local finder.

Source: twitter.com

Mike: Dave DiGregorio @deegs20 noted that this was the first time seeing snippets from Google Posts being pulled into the local finder results —> entity knowledge definitely be gleaned from Posts.


Deep Dive: Google Data Studio for Local Search - Local University

Source: localu.org

Carrie: Join Carrie and Dana DiTomaso as they discuss some tips for moving your reporting to Google Data Studio and why its superior to native Google analytics as so much data can be added from outside Google Analytics.


Google Data Studio used to display GSC Query Data for "who, what, where, when and how"

Source: www.youtube.com

Carrie: Andy Simpson posted a really helpful tip for using Google Data Studio to find out what kind of questions your customers are asking by filtering "who what where when why how" questions in Google Search Console.


Darren Shaw on Twitter: "Adding a bunch of unrelated categories to your GMB listing will definitely have a negative impact on your local rankings.

Source: twitter.com

Carrie: Darren Shaw posted some research he did into unrelated categories on a GMB listing Too many and too diverse results in a drop in rankings.


Google Expands Content Guidelines For QA Pages

Source: www.seroundtable.com

Carrie: Google changed content guidelines for QAPage Schema markup to note that its specifically for UGC, not for businesses to ask and answer their questions without the public's input.


New Feature: Reply To Google Reviews From GatherUp

Source: gatherup.com

Carrie: The team at Gather Up has added the ability to respond to Google reviews from directly within their review management dashboard.

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