Video: Last Week in Local November 19, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Google to Let Users Leave Comments on Search Results - Search Engine Journal

Source: www.searchenginejournal.com

Google is preparing to roll out a new feature that will allow users to leave comments on search results. Does this sound as crazy to you as it does to me?


Free Google Data Studio Rank Tracker with Google Search Console Search Analytics Data

Source: bikeshopseo.com

From Noah Lerner: Get a free Google Data Studio rank tracker template (the Holy Grail) to help you track your website's Search Rankings from your Google Search Console Data.


What should service area businesses be focusing on in search? - Search Engine Land

Source: searchengineland.com

Jaime Pitman shares his thoughts on SABs in the SERPs in light of a new Bright Local study.


Local Search Ranking Factors 2018 Webinar - Registration

Source: hsinfo.moz.com

Tune in on Thursday, November 29th from 10am–11am Pacific for a live breakdown of the Local Search Ranking Factors survey with Darren Shaw and Dr Pete!


Google’s “Smart City of Surveillance” Faces New Resistance in Toronto

Source: theintercept.com

Local organizers in Toronto have united to push Google out of their government as a leading privacy advocate resigns from the project. This is the critical conversation of our time as everything  becomes wired.

Cavoukian, the privacy advocate, "learned last month, however, that third parties would be able to access identifiable information gathered at Quayside. “I imagined us creating a Smart City of Privacy, as opposed to a Smart City of Surveillance,” Cavoukian wrote in her resignation letter".


Autonomous Vehicles could be huge for small businesses - Axios

Source: www.axios.com

Some interesting real world tests of how small businesses can profit from AVs...


Yelp’s Stock Took a Dive. It’s the Beginning of the End. - Eater

Source: www.eater.com

With advertisers exiting at a higher rate, Google creaming them on the review front, this author thinks Yelp's influence is on the decline.


Google launches portal to help developers build modern web sites

Source: searchengineland.com

Google has launched a new portal at web.dev that aims to help developers build modern capabilities on their websites and apps. The portal lets you run an audit against your website and scores it against benchmarks for performance as well as standards for progressive web apps, adherence to best practices, accessibility and SEO.


Ross Hudgens on Twitter: "Google just launched an awesome image optimization tool called Squoosh: https://t.co/Jcgr81judG Should make resizing images while retaining image quality a breeze."

Source: twitter.com

New Google My Business App Launched - Online Ownership

Source: onlineownership.com

Google My Business is currently rolling out the new "built from the ground up" Google My Business App, designed to allow merchants to work on the go.


Does Google Use BBB ratings as a ranking factor? - Marie Haynes Consulting

Source: www.mariehaynes.com

A good summary of how Google is likely using sites like BBB in the context of trust and visibility.

"While I don’t think that Google uses a site’s BBB rating as a direct ranking signal, I am completely convinced that they use a large number of signals to determine which sites users can trust."


Guidelines for the Top Local Review Sites: Rules from Google, Facebook, Yelp, and more Explained - BrightLocal

Source: www.brightlocal.com

Welcome to an overview of the rules and regulations surrounding online business reviews on Google, Facebook, TripAdvisor, Yelp, Better Business Bureau, Yellow Pages and Angie's List.

A good reference post that will be updated on an on-going basis.


[Launch] Insights latency improvements - The Google Advertiser Community - 1854639

Source: www.en.advertisercommunity.com

Hey everyone, We're happy to announce that we've made improvements to ensure that your Insights data is more up-to-date.


Local U Advanced Santa Monica - Online Marketing Conference

Source: localuadvanced.com

February 6, 2019 - Santa Monica, CA - come join top minds in Local Search & SEO and gain new insights into what's working with Google - from ranking to conversions and tracking - with a lot of stops in between!

Early Bird pricing is now available.

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