Video: Last Week in Local Oct. 29, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

 

Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships | Street Fight

Source: streetfightmag.com

For enterprise companies looking to expand into new markets, Zipsprout's micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend. Case Study: https://zipsprout.com/blog/how-opendoor-received-over-90000 -onsite-local-impressions-in-a-brand-new-market-via-zipsprou t/    Infographic: https://zipsprout.com/blog/going-hyper-local/


Local Services Ads Click Study: Where Do People Click on Local SERPs?

Source: www.brightlocal.com

Do people click on Google's Local Services ads? We tested 5,500 searchers to uncover which links are clicked in SERPs - and the reasons behind each click.


Fresh ways to stay up to date on your favorite places and find new ones

Source: www.blog.google

Now you can follow the places you care about on Google Maps and get a heads up on places that are opening soon.


Law Firm SEO: The Definitive First Page Rankings Guide for Lawyers

Source: rankings.io

Check out this guide to law firm marketing from @Rankingsioaw. Learn specific strategies and tactics for search engine optimization that benefit lawyer websites.


Google local pack now showing book, schedule buttons for some businesses - Search Engine Land

Source: searchengineland.com

Andy Simpson 🔍 on Twitter: "📱When checking your Google Brand Score and you can't decide whether to run a desktop or mobile test simply check your Mobile, Audience in Google Analytics to see where you get the most traffic 📈 https://t.co/g9ZxvNT8m3 #googlebrandscore #localseo @localuniv @CarrieHill… https://t.co/J47pffrC6Y"

Source: twitter.com

Google CEO: Local-Mobile Search Grew 50% Last Year | LSA Insider

Source: www.lsainsider.com

Google Maps was introduced in 2005. And sometime before that, Google had started to offer localized results in search. Yet it wasn't until the introduction and mainstream adoption of the iPhone and Android that Google began to focus in a very serious way on location and online-to-offline consumer...


False hope for cancer patients: Report slams hospitals for 'deceitful' tear-jerking ads | Daily Mail Online

Source: www.dailymail.co.uk

Almost all of 50 cancer hospitals that spend the most money on advertising use patient testimonials that feature survivors of cancers that are rarely cured, misleading patients, a new report claims.


The Perfect Recipe: Electronic Merchant Systems Acquires Restaurant Point of Sale Company, Total Touch POS

Source: www.prnewswire.com

CLEVELAND, Oct. 23, 2018 /PRNewswire/ -- Electronic Merchant Systems (EMS), a leading payment solutions provider, announces its acquisition of Total Touch POS, ...


Features of Thryv Marketing Automation Software | Thryv

Source: www.thryv.com

Thryv provides software to help local businesses run and grow. CRM, Text and Email Marketing, Social Media, Websites and more. Get Started with Thryv!


Yext Revolutionizes Digital Knowledge Management with Yext Brain - Yext

Source: www.yext.com

Disruption: How Technology is Changing Your Laundromat | American Coin-Op

Source: americancoinop.com

ALSIP, Ill. — Whether you want to believe it or not, technology is changing, even disrupting, your Laundromat. So says Brian Wallace, president/CEO of the Coin Laundry Association.

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