Video: Last Week in Local October 8th, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Google PageRank is NOT Dead: Why It Still Matters in 2018

Source: ahrefs.com

Tim Soulo ahrefs: Google axed their public PageRank score in 2016. But PageRank is still a core part of their algorithm. Learn how it works and why it's important in 2018. PageRank isn’t really an absolute “score,” but rather a relative measure of a webpage’s quality compared to every other page on the link graph (i.e., web).


Affordable SEO - Rank Without Breaking the Bank! | Bowler Hat

Source: www.bowlerhat.co.uk

Marcus Miller talks about how to find a safe and effective SEO package at a realistic price. Affordable SEO is a minefield. Most services will range from ineffective to potentially damaging.


Local Reviews Can Help Your Business Rank Higher In Local SEO

Source: www.forbes.com

Forbes presents advice on reviews to Local Businesses. "A few great reviews, written and posted by local customers, go a long way towards helping new customers find your business among the local pack."


Facebook (FB), Google (GOOG), and Amazon (AMZN) are big winners in the new NAFTA deal 

Source: qz.com

USMCA exports the US's liability protections for Big Tech to Canada and Mexico.

The big internet companies now get freedoms from being sued in the whole of North America. Make North America Great Again.


Post to Google My Business

Source: wordpress.org

Use this WordPress Auto-post feature to instantly publish your latest WordPress post to Google My Business, based on a preset template and the posts’ featured image.


Google My Business Launches a Migration Tool for the Agency Dashboard

Source: www.sterlingsky.ca

The Google My Business agency dashboard has been problematic in terms of moving clients into it. This fix seems to finally make this tool ready for prime time use by agencies by making it much easier to collect a number of previously approved locations into the agency dashboard.


What's Up with the Local Search Results.... Who the f knows?

Source: blumenthals.com

Google is constantly testing even what seems like a fixed feature. The Local Pack is no exception.

Next time your boss comes and asks you what’s up with the local search results, throw up your hands, show him this post and reflect knowingly “who the f knows….”.


Local Mobile Image Thumbnail SERPS – It's All About Context

Source: blumenthals.com

Last December we started seeing thumbnails in the mobile local organic results. What was obviously a test then became more visible over the summer and starting.

Learn what seems to be influencing these images.

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