Updates to The Expert’s Guide to Local SEO – September 2018

It's that time of the month again, time to view the updates to The Expert's Guide to Local SEO.

  • I frequently get questions on which attributes result in icons so I decided to start a list of what icons exist and what categories they are associated with.  This will be a work in progress so I will update it regularly.
  • Updated the GMB Agency dashboard section to clarify what you need to do to get added to a Location Group.
  • Updated the 3-pack ads section to reflect the layout of the new Google Ads dashboard
  • Changed all instances of “AdWords” to Google Ads
  • Updated the Advanced Verification section as it’s now rolled out to more than just locksmiths & garage door companies and is now in Canada.
  • Deleted the customer actions bug in Google My Business Insights as it no longer applies.
  • Added a section to GMB Insights to explain how Search Queries work and why they don’t match Search Console.
  • Added a page that expands more on what happens when you get a soft suspension (account suspension) and what steps to take to get it reinstated.
  • Updated the timeline of updates to include everything that’s happened so far in September.
  • Google removed 9 GMB categories.  Updated the category change list.

This is a big list of updates - if you haven't already purchased the full Expert's Guide to Local SEO, and then subscribed to the updates - be sure you get that done ASAP!

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