It is becoming more and more apparent that Google wants to answer users queries with information within the search results. As knowledge panels, maps listings, and featured snippets become more prevalent, making sure your brand is strong in Google Search is imperative.
We've all looked at our Google Analytics and Search Console and see how branded searches generally out-pace those keyword searches for our businesses. Having all of the features available to you in play can show Google you're a strong brand in their eyes.
Based on Mike Blumenthal's GetFiveStars article and work that Mary Bowling has done around local business branding, we have created a tool in quiz format for you to apply to your brand! You can find the quiz at https://localu.org/brand-score! Follow the instructions for your brand (or a client's) and we'll email you the results. Keep your score handy and check back as you complete your Local SEO & Marketing tasks - see if your score improves over time!
We'd love to hear your feedback, so please feel free to reach out to us via social media, or in the comments below! We'd love to hear what you think! If you find it useful, share with your peers, clients and prospects!