Video: Last Week in Local June 18

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?localu.org

 

Two Years & 1M Dollars Later, What We’ve Learned About Local Sponsorship Campaigns | LSA Insider

Source: www.lsainsider.com

We believe that local sponsorship builds local visibility — not to mention search rankings — for any size business, but this channel requires some care.


How to Interpret Google My Business (GMB) Insights - Sterling Sky Inc

Source: www.sterlingsky.ca

Finally! The 800 million ways Facebook gets serious about local business - Search Engine Land

Source: searchengineland.com

Adam Dorfman describes some of the powerful local marketing tactics avaialble via Facebook.

But are these really indications of Facebook "finally" being successful in Local?


Facebook's Perennial 'Potential' in Local | Street Fight

Source: streetfightmag.com

"In Facebook's pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?" Mike Blumenthal asks in this week's biweekly column with David Mihm.


Whitespark’s Super Fantastic Guide to Optimizing Google My Business - Whitespark

Source: whitespark.ca

Having a Google My Business listing is critical to any business that wants to gain online visibility and show up in local search results; however, learning all the ins and outs of this product can feel overwhelming. Which is why we've created a guide to help you navigate all of the features and optimize your listing!


Toyota Teams With Microsoft for Cloud-Based Driver Services | Automobile Magazine

Source: www.automobilemag.com

Toyota and Microsoft have anew partnership to bring cloud-based information to the car.

Toyota long expressed the opinion that THEY would control the infotainment controls in their cockpit. It has been a terrible experience and it appears that they are not just allowing Apple & Google in but turning the whole project over to Microsft.

Not sure if I want "use-based insurance pricing models that respond to actual driving patterns".


A strategic partnership with JD.com

Source: www.blog.google

Google invested $550 million. Why?

China is where its at in terms of leading edge offline-online retail strategies. See the Axios article below to understand what attracted Google.


How Chinese tech giants like Alibaba are bringing AI to neighborhood corner stores - Axios

Source: www.axios.com

What do those strategies look like? The future of retail is playing out in China's mom-and-pop shops.


Domino's is repairing roads, and some people say it reveals a 'dystopian' truth about America

Source: www.businessinsider.com

Domino's announced on Monday that it is paying to fill potholes in towns across the United States. While many are excited for the chance to get potholes filled, some say the campaign raises questions about the duties of the American government.

On Twitter, someone noted that it was innovative. This isn't innovative, it's old fashioned marketing that got a lot of press coverage for something that should be well funded but is not.


Google Introduces Media Actions, Powered by JSON-LD Data Feeds

Source: www.seoskeptic.com

The use of schema to provide content directly to Google without stopping at an HTML webpage first is the long term direction of Google as the presentation & application layer of the internet.

We have been seeing this in local for a while but Google is looking to capture not just local content but wants all content to begin and end on their site or their voice assistant.


Google announces new features for retail advertisers at SMX Advanced - Search Engine Land

Source: searchengineland.com

​​​​​​​Google introduces a number of new local ad features and units.


Introducing “See What’s In Store” with Google – The Pointy Blog

Source: blog.pointy.com

Along with the new ad units for local Google has partnered with a number of inventory companies to automate the flow of products into Google Local Ad ecosystem.

A "free" byproduct of that is showing the product feed in a business's local Knowledge Panel.


Google: Click Depth Matters More for SEO than URL Structure - Search Engine Journal

Source: www.searchenginejournal.com

Site architecture has always been important. That hasn't changed. If an interior page is really important to you, make it visible via your linking structure so Google understands that.

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