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Video: Last Week in Local from LocalU May 29

By May 29, 2018 May 30th, 2018 No Comments

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

 

Walmart just abandoned cashierless checkout, and it reveals a huge challenge in its battle with Amazon — Business Insider

Source: apple.news

The company is expanding its grocery pickup service - which allows customers to order groceries online and have them loaded into their cars by Walmart employees - to more than 2,000 stores this year.


Walmart has quietly launched Jetblack, a ‘members-only’ personal shopping service for affluent city moms

Source: www.recode.net

Walmart's initiative, led by Rent the Runway’s co-founder Jenny Fleiss, is being tested in Manhattan and is clearly targeted at Amazon's customer base.


Amazon is aggressively going after some of Walmart's most loyal customers — Business Insider

Source: apple.news

Amazon is reportedly working on a program that would take the initiative one step further and produce a product similar to a checking account, according to the Wall Street Journal. Customers could reportedly hold money in the account and take deposits, but it wouldn't compete with a traditional bank.


Why Amazon Is Opening More of Its Futuristic, Cashier-Free Convenience Stores — Slate

Source: apple.news

To be opeing in San Francisco and Chicago next.


Square Joins the Food Fight | Tech Adoption Index

Source: techadoptionindex.com

There's a powerful new entrant into the crowded restaurant technology field. Today, Square announced it will offer an entire restaurant management system called Square for Restaurants.

Moving upstream from their unpredictable and less profitable SMB client base...


Kohl's Decided to Accept Amazon Returns in Its Stores. What Happened Next Could Affect the Future of Retail — FORTUNE

Source: apple.news

Since the launch of an October pilot program to accept Amazon amzn returns in some stores, traffic at participating Chicago Kohl’s stores has been about 8.5% higher than others, according to geolocation data analyzed by Gordon Haskett Research Advisors.

This falls into the "if you can't beat them..." category.


Glenn Gabe on Twitter: "Focus on Local? I received an update yesterday on my Samsung Galaxy S8 that added "Place Search" directly *in my phone app*.

Source: twitter.com

Samsung is looking to disintermediate Google Maps on their phones using data from a company called Hiya.


Starbucks App Leads Mobile Payment Competitors | eMarketer Retail

Source: retail.emarketer.com

Starbucks is the most popular proximity mobile payment app, staying (ever so slightly) ahead of Apple Pay but further ahead other of competitors like Google and Samsung.

I think that the article's speculation that other apps will slow Apple's and Google's progress, is misguided.

Both Apple and Google are well positioned to be the dominant providers in their respective domains.

Although I think the likes of Walmart will continue to try and push their own apps.


Google Indexes and Ranks JavaScript Pages in Two Waves Days Apart

Source: www.thesempost.com

It is important to understand this! Having a lot of Javascript on your pages can really confuse the machine that is Google.


Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch 

Source: marketingland.com

It is not clear that this will compete with Google Local Service ads.


Scraping Gray SEO Barnacles off the Local Spam Flotilla | LocalVisibilitySystem.com

Source: www.localvisibilitysystem.com

Most Local SEOs know that getting rid of fake locations in GMB helps everyone. Here, Phil explains how getting rid of fake locations on sites like Yelp can also help legitimate enterprises.


Google Sues Local SEO Company Threatening To Remove Businesses From Google

Source: www.seroundtable.com

Google announced yesterday that they are suing several outfilts claiming to represent Google.

Their last effort on this front was 3 years ago. Is this another "shot in the pan" or will it be a persistent legal and educational effort?

Let's hopef for the latter.


UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Source: martechseries.com

Martech interviews Greg Gifford on Local SEO. Get his tips for successful local marketing here.


Google Maps is testing interface with categories of local search suggestions - Search Engine Land

Source: searchengineland.com

Something to keep an eye on...


Google Removes Anonymous Reviews?

Source: blumenthals.com

On Friday, google stopped counting anonymous reviews.  Over the weekend many of these "A Google User Reviews" were removed from the corpus as well as the count.

Feature or bug? Stay tuned. But likely an intended action.

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