Last week in Local 3/12/18
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending March 12th. This week features Mary Bowling & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Recalculating the hourly wage gave the researcher and his colleagues a new salary figure of either $8.55 or $10 per hour, after expenses (instead of the original $3.55/hr). Still not a livable way. So much for the sharing economy.
Interesting research indicates that Google Posts do not "steal" clicks from other on KP links and are additive. The finding that graphic call to actions were successful is also significant.
Moving beyond the Google mothership to an HTML standard could impact web development over the next few years.
David Mihm and Mike look at the likely impact of Google's AMP announcements (WordPress integration, AMP for GMail, & AMP for HTML 5) and how they might impact the web for the world of commerce in the next 24 months.
There are an amazing number of businesses and all types of businesses - broken down by state - that Jason Brown has flagged as having fake reviews.
" If you have information about a business in your area falsifying reviews, please contact us and we will look into them. Email us at firstname.lastname@example.org"
Mike's blog mentioned as one of the top 25 places to learn SEO by SEJ
Interesting take on building local links to help a site rank nationally
Brightlocal gives us Top Citation sites and notes whether the links are no follow or not.
Metadescription advice from David Portney on how to view metadescriptions these days:
“Audit your site’s content to ensure that the first text on your page is compelling, uses keywords congruent with how someone would search for your content, ensure the first paragraph contains at least 300-350 characters of text including spaces, and front-load the first 150 characters in case google changes back to shorter snippets in the future."
Now is the time to buy a discounted ticket if you were thinking of attending the most intimate and informative local conference of the year.