Last week in local 1/29/18
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending January 29th. This week features Mary Bowling & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
I largely agree with Jenny Halasz • 5 days ago
"It’s a mathematical equation. Can sub domains and sub folders have equal value? Of course they can. Do they usually? No. So yes, if you build a sub domain that is for a specific purpose (cars.disney.com is John’s example I believe), and interlink it with the main website at the same level of saturation you would a sub folder, it’s going to do just fine. If you also get relevant links to it, it might do even better because of the specific topical focus. But in reality, that very rarely happens. In reality, most companies focus their efforts in link and PR development on the TLD. If you want to put in extra effort to develop the value of sub domains, have at it. But that’s not in most companies’ budgets. Therefore the sub folder structure is more sustainable for most companies."
•Across 138 searches of “car accident lawyers”, 82 different law firms showed up in Google’s 3-pack at least once.
•The two law firms that ranked the most times in the 3-pack appeared 19 times each. This means that the most dominant firms have only achieved 14% of the total local search visibility in Houston for this keyword.
•No single firm owns more than 4.6% of the total local SERP real estate for the keyword “car accident lawyers” throughout Houston. In other words, lots of firms are each sharing small slices of the total pie (see pie chart above).
•The average number of times for any of the 82 firms to appear in the 3-pack was 5.03.
•The medium number of 3-pack rankings was 4.0.
•The most common number of 3-pack rankings for any of the 82 firms was 1.0 (22 firms only appeared once)
Mike was recognized for his contributions to the search community:
Amazon doesn’t break out advertising as a separate business, but according to a new report by J.P. Morgan analyst Doug Anmuth, the company racked up an estimated $2.8 billion in 2017 ad revenue. That’s small compared with his estimate for Google’s ad revenue in 2017: $73 billion. Yet in 2019, he expects Amazon’s revenue to more than double to $6.6 billion
Location History” is a longtime Google product with origins in the now-defunct Google Latitude. (Launched in 2009, that app allowed users to constantly broadcast their location to friends.) Today, Location History is used to power features like traffic predictions and restaurant recommendations. While it is not enabled on an Android phone by default—or even suggested to be turned on when setting up a new phone—activating Location History is subtly baked into setup for apps like Google Maps, Photos, the Google Assistant, and the primary Google app. In testing multiple phones, Quartz found that none of those apps use the same language to describe what happens when Location History is enabled, and none explicitly indicate that activation will allow every Google app, not just the one seeking permission, to access Location History data.
Quartz was able to capture transmissions of Location History information on three phones from different manufacturers, running various recent versions of Android. To accomplish this, we created a portable internet-connected wifi network that could eavesdrop and forward all of the transmissions that the devices connected to it broadcast and received.2 None of the devices had SIM cards inserted. We walked around urban areas; shopping centers; and into stores, restaurants, and bars. The rig recorded every relevant network request3 made by the Google Pixel 2, Samsung Galaxy S8, and Moto Z Droid that we were carrying.
According to our analysis of the phones’ transmissions, this is just some of the information that gets periodically sent to Google’s servers when Location History is enabled:
- A list of types of movements that your phone thinks you could be doing, by likelihood. (e.g. walking: 51%, onBicycle: 4%, inRailVehicle: 3%)
- The barometric pressure
- Whether or not you’re connected to wifi
- The MAC address—which is a unique identifier—of the wifi access point you’re connected to
- The MAC address, signal strength, and frequency of every nearby wifi access point
- The MAC address, identifier, type, and two measures of signal strength of every nearby Bluetooth beacon
- The charge level of your phone battery and whether or not your phone is charging
- The voltage of your battery
- The GPS coordinates of your phone and the accuracy of those coordinates
The GPS elevation and the accuracy of that
Webinar with Greg Sterling of LSA and David Mihm & Mike Blumenthal
Plan, Post, Monitor, Respond and Remove. An easy to remember way of developing a process for an agency or brand vis a vis the new Google Q and A.
Mary and Mike look at detailed research about the impact of Google Q & A
David Mihm and Mike discuss Google G & A's impact on multi location brands. In doing so they have created a truly local social environment around location but it can be scary.
Miriam Ellis take a look at the frequency and oddities of Google Q & A.
Guess where Alexa seems to be getting all their phone numbers. Yelp 🙂
A good summary of the issues involved in ranking for Near Me searches.
Near me searches peaked July 2017 and has largely leveled off in growth.