Last week in local 1/8/2018
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending January 8th. This week features David Mihm & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
92% of SEO professionals feel optimistic that 2018 will be a positive year for SEO and 73% of SEOs think that delivering results for clients will be harder in 2018
There couldn’t be a more fitting nail in Marissa Mayer’s legacy than this….
An interesting patent that addresses the idea that a review would decline in value at Google over time
At the end of 2017 LSA asked publishers, marketing technology providers, agencies and advertisers to tell us what they expect in 2018 for location-based marketing and media. This document captures those predictions.
With AMP’s help, Google has overtaken Facebook as the top source of external traffic for publishers, according to web analytics firm Parsely. Parsely said Google now accounts for 42 percent of publishers’ external traffic.
Will AMP make it to local? Probably but according to this survey not just yet.
This will be a break out year for Augmented Reality. Google is leading the way with Google Lens being integrated into Assistant. This will likely have an impact on local sooner rather than later.
Ever wonder about how to go about getting to "Position Zero" (ie an answer box)? Join us for this great conversation with Stephan Spencer.
This feature has been on the Android consumer side of Maps since August and it is just now showing up in some Google My Business Dashboards.
Lots of great updates to Joy's great guide.
A good summary of Local Service ads but an even more interesting Cost Per Acquisition (CPA) case study comparing Google Adwords with the new Local Service Ads.... and the winner is? Local Service Ads by a large margin.