Last week in local 10/23/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 23rd, 2017. This week features Mary Bowling & Mike Blumenthal.
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Last week in local 10/23
Time has become the new currency in retail as much as saving money..It’s thinking about how we can create a more seamless shopping experience… When something is bought online and attempted to be returned in the store, customers … expect [that they] can come back to the store and return it. We didn’t appreciate how sophisticated we had to be.” Walmart gets that reducing retail pain is a competitive advantage that Amazon has and that they need to develop.
"Sidewalk Labs, one of dozens of subsidiaries, including Google, that falls within the Alphabet conglomerate, announced on Tuesday that they would be launching a project that would see the redevelopment 12 acres of southeastern waterfront in Toronto. Within the area it develops, private cars would be banned; streets would be served by autonomous vehicles and freight robots moving in underground tunnels. Intelligent signals would manage traffic on pedestrian-friendly streets; buildings would be designed to be highly flexible, constructed using modular units that are produced nearby".
Is there any private data they would not know?
Amazon will oversee pickup of packages from warehouses of third-party merchants selling goods on Amazon.com and their delivery to customers’ homes, the people said -- work that is now often handled by UPS and FedEx. Amazon could still use these couriers for delivery, but the company will decide how a package is sent instead of leaving it up to the seller.
They started in the medical citation veritcal and are now moving into others.
Video of a Panel Presentation at Engage on Super Competitive Local Markets
A quick run down on the major local search updates from Wesley Young.
Great deck by Joy Hawkins with some valuable Google Local tidbits.
Businesses should focus as much time on complaint resolution processes as lead gen or sales processes. The ROI, documented in this ebook (Mike's first), of complaint resolution is significant and offers huge upsides for both the business and an agency helping them.
Google's primary local crowdsourcing exercise has grown from 5 to 50 million users over the past 18 months.
How did the program get started and what is its impace
Google is looking to rank local search results based on local reviewers that have shown category expertise in a given market in a an effort to remove the "noise" of reviews.
Great convo with Joel Headley about how Google understands categories and local relevance.
Google has added a booking function to the GMB dashboard for salons and health. Making adding appointments and tracking results from the GMB much, much easier.
As all posts by pages are moved from the newsfeed to Explore Feed, reach will take another big dive. It's pay up or don't be seen time at Facebook for the SMB.
They went missing from the 3 pack but now SABs that are not advertising in the HSA are back.