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Video: Last Week in Local Oct. 9, 2017

By October 9, 2017 No Comments

Last week in local 10/9/2017

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 2nd, 2017. This week features Mary Bowling & Joel Headley.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Links:

HSAs seem to be killing SABs that are home-based.

https://searchengineland.com/home-service-ads-death-home-based-businesses-google-282910

SABs: in depth look at some of the issues they experience and also how to leverage Moz Local.

https://moz.com/blog/sabs-decreased-local-search-visibility

GMB community Go-to guides: great resource for newbies, but also to understand how Google sees the mostly commonly faced problems by agencies too.

https://www.en.advertisercommunity.com/t5/Go-To-Guides/bd-p/gmb-go-to-guides

Facebook, if so desired, could become a major player, knocking off review sites like Yelp and TripAdvisor first.

What Happens If Facebook Gets Serious About Local?

Mary Bowling <bowling736@gmail.com> wrote:
We got a peak at it at LocalU Advanced in Seattle last Feb and now Whitespark and Tidings have released the latest Local Search Ecosystem graphic.

Local Search Ecosystem


Nyagosalv's commentary on it: https://whitespark.ca/blog/understanding-2017-u-s-local-search-ecosystem/

No More First Click Free - reasoning on Google Webmasters blog
https://webmasters.googleblog.com/2017/10/enabling-more-high-quality-content.html
Another take on it: https://www.nytimes.com/2017/10/02/business/media/google-subscriptions-publishers.html?_r=0

Free 2 day shipping at Walmart for the Holidays
http://www.adweek.com/brand-marketing/walmart-takes-a-swing-at-amazon-says-a-99-membership-shouldnt-be-required-to-get-free-shipping/

Part 2 of the GMB Top Contributors webinar at Bright Local: Strategies and Ranking Factors

Google My Business Strategies and Ranking Factors Q&A

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