Last week in local 10/2/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 2nd, 2017. This week features Mary Bowling & Mike blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
When 70% of all presale leads are happening right on Google (and you can stay in touch after the sale via Facebook) why in heavens do you still need a website? In the LocalU Advanced preview you can hear Joel Headley, formerly of Google Local, share his ideas as a teaser for Local U Advanced. Early Bird Tickets for $699 end Oct 14th
If you are thinking of adding remote consulting to your bag of tricks or even just want to review what tools do the trick, this is a good article.
David Mihm has created a new ebook on improving your local efforts.
The world of Google is changing dramatically with the rapid rollout of Home Service Ads and Advanced Verification. What does it mean to service area businesses that will be impacted? A lot
Wondering where to start with page speed improvements? Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
Google says that starting THIS month that Chrome will display security warnings for activity as simple as site search or a request to join an email list.
A great summary of the HTTPS and some ideas
A WordPress tool that facilitates the process
eCommerce business owners, executives, website builders and marketers can all benefit from this tool in various ways. It is easy to use and requires little technical SEO knowledge to run and diagnose whether or not there are issues to address.
If the report returns a significant amount of suspected “cruft,” a more experienced SEO can look into whether there are problems with “index bloat” and “crawl budget.” Step-by-step instructions, guides and background articles are linked below.
Shaun Anderson takes an in depth look at Google patents as they pertain to quality effecting rankings. Good reference resource.
Megan Hannay, Dan Leibson and Greg Sterling are doing a webinar tomorrow: What Really Works in Local LinkBuilding
Megan also wrote a good post a couple of weeks ago on ways to think about getting good local links
Cool Infographic showing a marketing flow chart for Local SEO at Entrepreneur.com