Last week in local 7/31
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending July 31st, 2017. This week featuring Mary Bowling and Mike Blumenthal.
This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach outand send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
Our weekly discussions are also now available as a podcast as well.
Offline tracking privacy problems for Google
“Google also would not disclose which companies were providing it with the transaction records. When asked if users had consented to having their credit and debit transactions shared, Google would not specifically say. The company replied it requires that its unnamed partners have “the rights necessary” to use this data.”
UGC is more influential than ads according to a Turn To according to a study broken down by Greg Sterling. “User-generated content (UGC) is defined here to include ratings, reviews, photos, videos, social posts and Q&A participation and it increases purchasing confidence.
Sherry Bonelli’s review of Joy Hawkin’s Manual at Bright Local (PS, She likes it!)*
Google adds a filter for vacation rentals to hotel search, but it still looks like you need to use the GDS to be included.
Michael Boland discusses SMB OS opportunities. He uses http://slicelife.com/ as an example.
KKR nears deal to acquire WebMD –
How did Google map the whole country? Did they drive every road?
A look at where community newspapers fit in the mix. Can they shift from an advertising model to an agency model?
A trend? We shall see.
A visual look at where local has been and where it is going.
Google Websites is not a “blow your socks off” web building product. At least not by standards in the United States. That being said, should you as an agency worry?
This is a very cool service from Google. The product auto generates well designed posters based on actual review snippets extracted from a business’s actual reviews.
A great look at the ins and outs of the expansion of Google’s HSA program.
There is a new thread at the Local Search Forums discussing ranking changes in the local pack that started happening mid-June.