Last week in local 6/12
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending June 12th, 2017. This week featuring Mary Bowling and Mike Blumenthal.
This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
Our weekly discussions are also now available as a podcast as well.
Tabbed content is a natural format for mobile devices.Don’t listen to Google’s BS on this topic!
Some of our favorite local geeks speak
I haven’t seen it, but hearing about some of the history of our industry could be beneficial to newer SEO’s.
All sales and payment functions can be accomplished on the iPad without the associate having to leave the customer or the floor. The new apps and sales process launched in February, and City Furniture employees reportedly have been very receptive.
City Furniture added that the apps have helped increase average order value by five percent, resulted in fewer errors and better overall customer satisfaction. As a result, there has been 60 percent less discounting to placate irate customers.
Even if customers don’t buy during a store visit, the sales associate (using the apps) can capture preferences and other information that can be subsequently used to remarket to the customer in email or via other channels.
Use of the apps has increased average order value by 5 percent.
Snap is getting serious about advertising AND local attribution
The ever complex variables are well laid out by Miriam Ellis.
Google has rolled out their new GMB website builder…