Joy Hawkins (sitting in for Mary Bowling) and Mike Blumenthal discuss review spam, ranking, local content ideas and GMB updates for the week ending 4/24. Due to technical issues this week is audio only.
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Our weekly discussions are also now available as a podcast as well.
Let’s start with the very real drag on the entire digital marketing industry that over-aggressive sales tactics and under-performing products have had on our target customers’ willingness to purchase from any of us in the future.
We are sharing one of this year’s highly rated sessions at MozCon Local for free. GetFiveStars’ Mike Blumenthal digs into factors that determine relevance of non link-based signals and develops a model for how Google might use them to determine rank. Even if you feel that the whole bundle is not for you, you won’t want to miss this informative session:
The problem is, this content will rarely fit into nice keyword buckets. Instead, brands will need to get better at showing off their personality at the local level, treating their local landing page like a guide to the brand experience and leaving the keyword brainstorming to the searcher.
Can Google really not detect these massive abuses of reviews?
It is possible to get a review taken down. It may require a few too many steps and a bit of frustration in getting a clearly wrong review down.
Ads are always in the mobile 3 pack, in almost every vertical. Here’s what you need to know about this new pack result.
Who knew that Google Docs could be used as a company website and rank? It might have a roll in certain legitimate situations.
SEO firms seem to ever stoop lower and lower. In the process of a new client audit the client’s new SEO found that the previous provider had submitted the clients URLs to be removed Google via the Google Search Console.
A small but useful feature that gives users one more way to find your website.
The availability of the data helps with audits and y/y comparisons. A tool that all agencies should welcome. And not just bulk accounts.
In another GMB upgrade, Google is now showing frequent visitors and busy hours to the dashboard.