The baton has been passed. A new era begins as Darren Shaw of Whitespark takes over the 2017 Local Search Ranking Factor Study from David Mihm. The details will be announced at Day One of the Local U Advanced/MozCon Local two-day event in Seattle. In anticipation of Darren's keynote, we interviewed him and David about the past, present and future of the Ranking Factor Study.
Get a preview here and then join us in Seattle for two days of local geeking out with Local U & MozCon. The conference is Feb. 27-28 in Seattle and it should be an incredible learning event. If you are a member of either Moz or the Local U forums you can save as much as $450. Sign up here.
Join me as I interview both David and Darren as they look at the survey in the context of our industry and the constantly changing landscape in which we are working.