We’re only a week away from our first event of 2013 — Local U in Austin, Texas. It’s happening next Wednesday, February 6th at the Blanton Museum of Art on the campus of The University of Texas at Austin (200 E. Martin Luther King Jr. Blvd.). This is the same venue we visited last summer, and it’s a fantastic place to gather.
We’ll be doing two identical half-day sessions: 8:00 am to 12:00 pm and 1:00 to 5:00 pm. If you haven’t registered, pick the one that fits your schedule best and register today. The fee is only $129, and that includes the workshop itself, plus coffee/snacks during our breaks, lots of Q&A time and networking opportunities, too.
Here’s a look at what to expect:
When You Arrive
We’ll have a check-in station setup where you can collect your name tag and pick up a folder that’s packed with information — including the day’s agenda and much more. (If you haven’t pre-registered, or you’re bringing someone who didn’t, we should be able to process new registrations on the spot.)
The first 30 minutes is devoted to covering the basics so that everyone’s on the same page. David Mihm will start with an introduction to Local U, our faculty and a few terms and acronyms that often come up during the day. Aaron Weiche will follow that with a primer on how search engines work and how small business owners should think about websites, content and more.
Mary Bowling then takes a deeper look at search engine optimization (SEO), including keyword research, getting links and more. The last speaker of the first session is Matt McGee — that’s me. I’ll be talking about how to use social media to improve local visibility, with a focus on blogging, Facebook and Twitter.
When I’m done, it’s time for the first Q&A session. We’ll take questions on any of the material you’ve just heard, or anything else that comes to mind. When the Q&A is finished, we’ll all take a short caffeine break.
The second session will start with Google’s Joel Headley giving a presentation about Google+ Local Place Pages and other Google products that can assist with your online presence. After that, Mike Blumenthal will dive into local search results — primarily on Google, since it’s the most popular local search engine — and explain what you need to know to help your business be found when people search for products or services like yours. You’ll end up the smartest business owner on the block when Mike’s finished!
Ed Reese is up next to discuss the importance of analytics, because you have to be measuring all of your efforts — that way, you know what’s working and what’s not. And the last formal presentation comes from David Mihm, who’ll wrap everything together by discussing things like marketing plans, free and low-cost tools that can help you do the things we’ve taught, and more.
The workshop ends with one more Q&A session and, if time allows, our faculty will share some final key points that you can use as you start putting everything you’ve learned into action.
No matter which workshop you attend, you’re welcome to join us at 5:00 for a cocktail hour and more networking/discussion time with faculty and fellow attendees.
If that sounds like it would help your business, register today and be sure to bring the key employees that are involved in your marketing efforts.
If you have any questions, feel free to leave a comment below and we’ll answer as soon as possible. We hope to see you next week in Austin, or at any of our upcoming local search marketing workshops!