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Join the Local University Forum

Get answers to your most pressing local search questions, be the first to hear about new techniques to gain online visibility, and participate in private discussions with the Local University faculty and other luminaries of the local marketing world.

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Who We Are

Local U brings together some of the top minds in local search, including representatives from Google Places and Bing Places.

Mike Blumenthal

Local University

"Mike has been involved with offering web services since 1995."

Mary Bowling

Ignitor Digital Marketing

"Mary has been involved in all aspects of SEO since 2003 ."

Joy Hawkins

Sterling Sky

"Joy Hawkins is a Local SEO expert who is a Google My Business Top Contributor."

Joel Headley

PatientPop

"Joel has worked with Google's Local & Geo products since 2005 ."

Matt McGee

Search Engine Land

"Matt began offering SEO and marketing services in the late 1990s"

David Mihm

Co-founder of Local University

"David runs Tidings, Minutive and the Agency Insider. "

Mike Ramsey

Founder of Nifty Marketing

"Moonlights as the owner/publisher of The Voice"

Ed Reese

founder of Sixth Man Marketing

"Ed has consulted for high-tech firms, universities, ecommerce companies."

Will Scott

Search Influence

"Will has been helping small businesses get online since 1994"

Darren Shaw

Founder of Whitespark

"Darren is widely regarded in the local SEO community as an innovator, "

Aaron Weiche

CMO for GetFiveStars.com

"Aaron is a digital marketing veteran of over 18 years"

Willys Devoll

Works at Google

"Willys is a content strategist for Google My Business and AdWords Content Strategy and Development team"

Meet ALL Faculty

The Expert’s Guide to Local SEO

A 283+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results. The style of the guide is educational in nature and uses lots of screen shots and step-by-step instructions on how to do things.

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Local U Expert’s Advice & Instruction

  • Presenting

    [New GMB Bug] Profile Short Name Issue with “Reviews” URL
    Read More
  • Presenting

    The Brand Marketer’s Guide to GMB Bulk Verification
    Read More
  • Presenting

    Video: Last Week in Local for 1/20/20
    Read More
  • Presenting

    Google Surfacing Competitor Discovery on Branded Searches [Updated]
    Read More
  • Presenting

    Google Displaying “In Between” Label for Personalized Searches
    Read More
  • Presenting

    Video: Last Week in Local 1/13/20
    Read More

Listen on iTunes Google Play or Stitcher

Video: Last Week in Local for 1/20/20

Join us for the latest in local search news for the week ending January 20, 2020!  Slightly new format coming your way.  Video will be posted here and on our YouTube channel, The podcast is still available in your favorite apps, and the links to each story are below. Would…

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Video: Last Week in Local 1/13/20

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

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Video: Last Week in Local 1/6/20

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

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Video: Last Week in Local 12/30/19

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

Listen
Video: Last Week in Local 12/23/19

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

Listen
Deep Dive: Review Carousel but So Much more. Meet the Query Carousel!

Join Carrie & Mike as they discuss the new “Query Carousel” which is sourcing content from reviews to the top of your Google Business Listing.  But wait!  We’re also seeing posts, Q&A and possibly more affect this carousel as well. They explore what might be triggering the carousel to show…

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