Last Week in Local 3/20/17
Join Local U for the next public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending March 20th, 2017.
This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week -- strategic and tactical -- that affect Local SEO & marketing.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
Last Week in Local's Podcast
In the last few weeks Alphabet filed a lawsuit against Uber. Alphabet and Waymo (Alphabet’s self-driving car company) allege that Anthony Levandowski, an ex-Waymo manager, stole confidential and proprietary information from Waymo,
This alone is a fairly explosive claim, but the subtext of Alphabet’s filing is an even bigger bombshell. Reading between the lines, (in my opinion) Alphabet is implying that Mr Levandowski arranged with Uber to: Steal LiDAR and other self-driving component designs from Waymo
Brian McLendon, moved from Google Maps where he was senior VP to Uber less than 2 years ago to work on mapping for seo driving cars. He says: To return to Kansas after 30 years. Hmm...
Google’s initial response is laughable:
This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.
Thoughts on how to deal with “the one true answer” problem confronting Google Home and other voice interfaces….
How can we make systems that are not only smart enough to know when they’re not smart enough… but smart enough to say so and signal that human judgment has to come into play?
“I can forgive our answer machines if they sometimes get it wrong.
It’s less easy to forgive the confidence with which the bad answer is presented, giving the impression that the answer is definitive. That’s a design problem. And it’s one that more and more services will contend with as we build more interfaces backed by machine learning and artificial intelligence.”
This is the first FTC case that actually dealt out significant punitive fines for fake reviews. And while the reviews were part of a larger pattern of systemic deception it should put if not every business. then car dealers on notice that the FTC is watching/
Regardless of whether you website local or national it needs to fulfill the needs of the visitor not the business. and it must answer the most compelling questions that the visitor has.
Whether this is the new normal this week or not, it clearly demonstrates Google’s desire to 1)keep searchers at Google and 2)force them into the Local finder.
Four square is offering licensing of it location awareness product -
Google releases location extensions for display ads which puts these sorts of ad in play for local search
Andrew Shotland wrote an article talking about big brands tending to expend more effort on e-commerce than on supporting their local stores. To their peril, because Google and search is all about local these days even on searches that might seem to have national intent.
Adam Dorfman gives brands 10 Ways to Improve your Business Locators