Video: Last Week in Local June 12, 2017 - Local University

Video: Last Week in Local June 12, 2017

Last week in local 6/12

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending June 12th, 2017. This week featuring Mary Bowling and Mike Blumenthal.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week -- strategic and tactical -- that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!

Our weekly discussions are also now available as a podcast as well.

Mary’s links:

Google has officially rolled out a new tab-based local panel with quick access to reviews

Tabbed content is a natural format for mobile devices.Don't listen to Google's BS on this topic!

Google confirms it's rolling out new reviews format for hotels

Local SEO Expert Q&A: 56 Answers on Local Marketing

Some of our favorite local geeks speak

SEO: The Movie - A Movie About Our Industry Coming Soon

I haven't seen it, but hearing about some of the history of our industry could be beneficial to newer SEO's.

Introducing the Local Marketing Stack

On-Demand Healthcare Inspires Compelling Partnerships

Mike’s Links:

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

All sales and payment functions can be accomplished on the iPad without the associate having to leave the customer or the floor. The new apps and sales process launched in February, and City Furniture employees reportedly have been very receptive.

City Furniture added that the apps have helped increase average order value by five percent, resulted in fewer errors and better overall customer satisfaction. As a result, there has been 60 percent less discounting to placate irate customers.

Even if customers don’t buy during a store visit, the sales associate (using the apps) can capture preferences and other information that can be subsequently used to remarket to the customer in email or via other channels.

Use of the apps has increased average order value by 5 percent.

Snap just acquired Placed, a company that tracks if online ads actually lead to offline purchases

Snap is getting serious about advertising AND local attribution

The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process

How to Delete a Google My Business Listing – A Common Question with a Complex Answer

The ever complex variables are well laid out by Miriam Ellis.

Google MyBusiness Website Builder Released Worldwide

Google has rolled out their new GMB website builder...

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