Video: Last Week in Local July 10, 2017 - Local University

Video: Last Week in Local July 10, 2017

Last week in local 7/10

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending July 10th, 2017. This week featuring Darren Shaw and Mike Blumenthal.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week -- strategic and tactical -- that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!

Our weekly discussions are also now available as a podcast as well.

 

Darren’s Links

Citation Cheat Sheet | How to Add, Edit & Remove Citations | Pigzilla

Great resource with everything you need on how to add/edit/claim/remove listings on the most important sites.

Contributed to by Nyagoslav Zhekov, Phil Rozek, and Joy Hawkins. Very helpful for agencies and do-it-yourself business owners.

Colossal Merger Yields DexYP

How Google Seemingly Cut My Audience in Half Overnight (And Possibly Yours Too) / Detailed.com

Glen Allsopp - also known as Viper Chill did an interesting post on how he noticed his open rates on email have been cut in half. Basically, a lot more email is going to spam in Gmail and he thinks there is a bug that was introduced around

the time that they launched the feature that says "the recipient is not in your contact list. Be careful with sensitive information”.

We checked out stats in Mailchimp and noticed a similar drop. Hopefully this is a bug and they sort it out, because email is a ridiculously valuable marketing method at the moment. Maybe it's yet another ploy for Google to push more people to adwords. 😉

Yelp’s Six-Year Grudge Against Google

Google Testing Increased Front Page GMB Editing & Call to Action

Mike’s Links

Uber & Amazon Flex in California; the Land of Milk, Honey and the Working Poor

The rise and decline of UberRush, Uber's logistics play

Uber Should Be Regulated as a Taxi Service, European Legal Adviser Says - The New York Times

senior adviser to the region’s highest court said that the ride-hailing service should have to abide by tough rules governing taxi services.

Niche Review Sites | Discover Online Review Sites For 30+ Industries

Video Deep Dive: The Local Marketing Stack: A Roadmap for Small Business Marketing Decisions - Local University

Video Deep Dive: Local Search for Medical Practices - Local University

June Updates to The Expert's Guide to Local SEO Are Here! - Local University

•Are appointment-only businesses allowed listings on Google My Business?

•Here is a scenario where it's actually a bad idea to report your competitor's duplicate listing.

•Want to know how many 5-star reviews you need to increase your average rating on Google or Yelp? Here is a way to tell.

•Have you noticed ads are showing up everywhere in the 3-pack on mobile? These ads deliver amazing results to small businesses if implemented correctly.

•Did you notice Google launched a new feature called Google Posts? Here are several tips you need to know to be successful with them.

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