Last week in local 8/21/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending August 21st, 2017. This week features Mary Bowling and Mike Blumenthal.
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Let us know what you think. Welcome to Last Week in Local!
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Walmart is using their Jet.com brand (plus their other upscale e-commerce plays) as a way to target the millennial and upscale consumers and to augment their walmart.com brand.
Is there a marketplace that Amazon isn't going after?
It will be interesting to see how companies without the scale of either Amazon or Walmart figure out how to compete. I am not sure this is the way.
Until now, Facebook has limited postings inside Marketplace to individual users, not business Pages. But that’s changing as the company expands into more areas. Facebook hopes to learn what kinds of stuff people want to find inside Marketplace, then push deeper into those areas - using established retailers and testing auto sales, real estate and ticket sales.
For existing categories in Marketplace (e.g., Autos, Property), Facebook is going to add listings from businesses and content aggregators. These categories will feature side-by-side presentations of individual and “professional” listings. Facebook will also be introducing new categories that will be more business-centric:
- Jobs (live now — US, Canada, Mexico)
- Daily deals (eBay partnership test)
- Tickets (Eventbrite and Ticketmaster), which are also presented on event pages
- Shops (products from Shop section of business Pages)
Think from the pov of the businesss not from the pov of the marketing agency. Can the ranking reports and boring analytic reports and show real conversions and their value to the business (over their lifetime).
This change will force many sites to upgrade to HTTPS
Quick back link check, page speed tests, robots.txt for page you are on, list all do follow or no follow links on a page, word count, H1 etc on a page.
Initially just available to owners, it is now available to all users and local guides. It is still only available on Android Maps and needs the newest Android OS and Maps app to function.
Google is expanding ways that the small business website and the small business owner can feed data to the Knowledge Panel at Google.
In any market where Home Service Ads have rolled out, service area businesses are being removed from the local pack and only showing up (at the bottom) of the new Home Service Finder.
Post by Ann Smarty explores video ideas for local marketing, including:
•Utilizing local guides
•Posting behind the scenes videos
•Covering local events
•Celebrating all holidays
Some can now add a 30 second video to business's listing.
Focuses on the fundamentals of your website and its architecture and content.
6 tips for using location information to boost conversion
Averages are deceptive. It pays to really understand how far folks will travel for your particular business.
Webinar with Joy Hawkins & Conrad Saam