Video Deep Dive Special Edition: Darren Shaw & the Local Search Ranking Factors Study - Local University

Video Deep Dive Special Edition: Darren Shaw & the Local Search Ranking Factors Study

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Deep Dive Special Edition - Darren Shaw of Whitespark, just released the 2017 Local Search Factor Ranking Factor Survey results. Join Darren and Mike Blumenthal as they discuss the results.

This Deep Dive Special Edition is now available as a podcast as well. SUBSCRIBE TO THE PODCAST HERE.

 

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One Response to “Video Deep Dive Special Edition: Darren Shaw & the Local Search Ranking Factors Study”

  1. Nice discussion. I believe one point wasn’t adequately explained. Specifically Lisa Kolb’s reference to hotels with booking information supplied by the OTA’s (online travel agents). Expedia is a prime example. Expedia earned about $6 billion last year as a web based booking company.

    Google, in a severe case of deliberate understatement describes the OTA’s as its “partners”

    Partners means that if an OTA showing in something such as the local PAC books a hotel room, google makes some money.

    Ergo!!!!! The local PAC, the local finder and booking through them is monetized.

    A hotel can show availability and price on is own. It doesn’t need the OTA’s .

    Lisa discovered if B&B’s (who tend to pay huge % fees to OTA’s if they use them) don’t use OTA’s they tend to drop out of the PAC and/or drop way down in the local finder rankings

    Gentlemen: That is a pay to play “scheme”

    And pay to play has little (or nothing) to do with links or citations or NAP consistency, etc etc

    That is a HUGE finding and very different than discussed.

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