Google holds patents and has written a number of papers on using driving directions as a ranking factor in Local. They may or may not use them as a ranking signal, although it is an intriguing thought.
Regardless, providing users a quick and ready way to improve user experience by sending them directly to Google Maps makes all kinds of sense. Learn why -- and more importantly how -- in this video recorded at our Local U Advanced in Seattle in June 2014.
Want to see all of these videos? We have recently pushed all of these videos into the Local U Forums and they provide a great reason to join; learn great tips and techniques from David Mihm, Mary Bowling, Ed Reese, Aaron Weiche, Will Scott & Mike Ramsey. You can join as an individual for $129/month, and we now offer larger agencies a 5-Pack Forum Membership for only $250 per month with a first month price of $149 for you to try it.