Blog - Local University

A Heat Map Click Study For Google’s Local Carousel Results

Last week I published a post where we recorded 10 random people’s reaction to Google Local Carousel results. I really found some great takeaways by looking at qualitative instead of quantitative behavior of searchers. After the study though, I wondered what the Click Through Rates of Carousel might be. In our study of 10 we found only […]

Google Introduces New Carousel Display for Local Results

Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned […]

Yahoo Local Support Diminishing

Under its new leadership, Yahoo Local has been adding paid programs and features.  It has also partnered up to take paid submissions via Yext.  If you’re going to make me pay, you have to give me something of value and I’ve not seen any significant impact from being listed on Yahoo Local in several years […]

Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?

Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee’s Google Glass. While I was underwhelmed by the idea of the Glass being a hit consumer mass market product, I was overwhelmed by the impact such a mobile, always on, internet connected product […]

Small Businesses Use Mobile Devices, But Don’t Optimize For Them [Survey]

In writing about small businesses for about 7-8 years now, I’ve noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data — sometimes in the same survey! That’s the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that a strong majority of small […]

For Restaurant Owners, There May Be Nothing More Important Than Local Search

Not a week goes by that I don’t see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems — specifically, either the lack of a current menu or a menu that’s only available in PDF form. That’s a real problem because, […]