Blog - Local University

Awesome Analytics Ninja? You Can Be One

A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many  use analytics to make marketing decisions? (Answer: About 5%. “Ouch!”) 3) How many want to take advantage of analytics awesomeness to help […]

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One-On-One SEO Help Can Make All The Difference

At our latest Local University event in Austin, Texas I was reminded of how powerful individual attention with a small business website and their search engine optimization needs can be. At many of our events, we offer 30-minute private consultations following the 4-hour seminar that allows us to analyze an attendee’s website and provide specific […]

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Facebook Graph Search: What Local U Faculty Members Think

Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a […]