Blog - Local University

How Long Should Your Business Description Be in the Google Places for Business Dashboard?

We received this question via Twitter this week from @AlexMorask: Would you happen to know [the] recommended length for [a] business description in Google Places and Google+? And here’s a reply that’s a little longer than what Twitter allows per tweet: In the old Google Places dashboard the limit was a measly 200 characters. Hardly […]

Google’s Carousel: Its Impact On Analytics … & A Spokane Taco Truck

How has Google Carousel impacted your local search traffic? Much like Aaron Weiche’s blurry Bigfoot analogy (ask him about it next time you see him), Google Carousel results are a tad blurry. At first glance, the change appears to result in a drop in Google local traffic. Granted, these are only two examples (from restaurant […]

How To Segment Local Search In Google Analytics (with Free Dashboard!)

A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could’ve easily taken another hour to go […]