Blog - Local University

Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in places.google.com or start in the Google+ platform? In the end, it doesn’t really matter which path you choose as the data goes to the same place (the canonical Knowledge […]

The Real Truth About SEO & Call Tracking

The call tracking debate goes on and on and on and on. Why? Because, when done incorrectly, it severely cripples a business’ ability to rank well in the Google local search results. While experienced local marketers can tell which types of call tracking are harmful and which are not, the average small business owner — and many marketers […]

What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages

When Google moved the business Place pages to Google Plus last year, they started to slowly transition their small business dashboards to the new environment as well. Hopefully, soon there will be one consolidated dashboard where a business will be able to give Google their basic business information, add photos, buy Adwords Express/Offers, add videos […]