Blog - Local University

Ignoring Mobile? You’re Ignoring Half Your Local Prospects

[Ed. note: The following is a guest article written for Local U by Matt Marko of Progressive Insurance.] Many local businesses aren’t sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business’ priority list. A […]

5 Guys Burgers Store Locator

Designing Business Location Website Pages, Part 3: Mass Location Business With Store Locators

This is the final article of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses, […]

Categories Count in Google Places

Google has over a decade of searcher data that tells it which types of queries are related to which types of products and services. Therefore, the categories in which you place your company in its Google Places listing are critical to being found for the types of terms people typically use when searching for your […]