[Ed. note: The following is a guest article written for Local U by Jackson Lo of Menu.ca.] One of the biggest challenges agencies face working with small businesses is reporting. Up until now, there didn’t appear to be any way for us to export our data out of Google My Business. It’s not a new […]
If you’re like me, you’ve been anxiously waiting for a peek at the finalized agenda for LocalUp, a brand new blockbuster conference on Local Search that’s a hybrid of LocalU Advanced and MozCon. Well it’s finally here and you won’t be disappointed! We’ll start out with Dr Pete and Professor Maps (aka Mike Blumenthal) drawing […]
Last week I shared my thoughts on whether a business should respond to every positive review. Given my lack of infallibility, I thought it made sense to survey consumers and ask them. Using Google survey we asked 560 reviewers what they thought. We asked: If you leave a review, do you think that the business […]
Earlier this month Google replaced the Local Carousel with a new type of search result. Since that time we have bandied about several names to describe it. Which name do you prefer?
Should we respond to every positive review? This is a question that came up several times during the recently completed Hospitality Marketing Summit conference where I spoke on managing reviews. It’s a great question. Obviously it makes all kinds of sense to respond to negative reviews. It allows you to address both that particular customer’s […]
Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in the local pack and within the localized organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website […]