Social Media Archives - Page 2 of 4 - Local University

Video: Deep Dive into Consumer Research About How Consumers Find Lawyers & Why They Leave Reviews

This is the fourth installment of our Deep Dive Into Local series. For the week ending 9/11/15, Mary Bowling and Mike Blumenthal (David is speaking in England) share their thoughts about the previous week in local. The complete video is posted in the Local U forums (paywall). In the second half of that video, they […]

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Negative Reviews – What Would You Do? Survey #1

Responding to a negative review that someone has left about your business is difficult. You want to own the issue and offer resolution and you want to appear reasonable to your prospects, but finding just the right response can be challenging for a range of reasons. Sometimes the customer has been totally unreasonable, sometimes you […]

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For Social Media, Pay to Play is the New Reality

The world seems a kindler, gentler place than when I was a kid. We heard jokes like “you’re so ugly, your mama had to tie a steak around your neck so the dog would play with you.” Fast forward to today, where getting a business in the action on social media requires nothing so humiliating. […]

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Do Not Incentivize Reviews – Not Even a Little Bit

The FCC has long had guidelines that require the application of the Truth in Advertising endorsements on the web. Any form of material connection or incentive for web endorsements, like offline ones, need to be declared. With a blog post, testimonial, review or celebrity endorsement, if there is any form of compensation or close relationship […]

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Should A Business Respond to Every Positive Review? Here’s The Consumer View.

Last week I shared my thoughts on whether a business should respond to every positive review. Given my lack of infallibility, I thought it made sense to survey consumers and ask them. Using Google survey we asked 560 reviewers what they thought. We asked: If you leave a review, do you think that the business […]

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Should A Business Respond to Every Positive Review?

Should we respond to every positive review? This is a question that came up several times during the recently completed Hospitality Marketing Summit conference where I spoke on managing reviews. It’s a great question. Obviously it makes all kinds of sense to respond to negative reviews. It allows you to address both that particular customer’s […]

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