Social Media Archives - Local University

Definitive Roundup of “Today in” Facebook Articles

Facebook is apparently testing a new feed for its app to highlight local news and events. With “Today in”, Facebook takes one more step into a localized experience for users. You may recall that a few months ago, Facebook launched a “Local” app, as a separate downloaded app. I’m not sure what happened to that […]

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Video Deep Dive: Why are reviews being taken down by Google?

This is our Deep Dive Into Local from November 13th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

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Targeting Hyper Local Customers with Paid Advertising

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. ┬áThere’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one […]

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Video Deep Dive: Complaints & Local Businesses, Making the Most of a Bad Situation

This is the 22nd installment this year of our Deep Dive Into Local series. For the week ending Monday, June 13th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

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Video Deep Dive: The New Facebook Messenger Platform; A CRM for Local Business?

This is the 14th installment this year of our Deep Dive Into Local series. For the week ending Monday, April 18th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

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Video Deep Dive: Review Incentives

This is the eleventh installment of our Deep Dive into Local series. For the week ending 11/6/15, David Mihm, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video is posted in the Local U forums (paywall). In the second half of that video, they take a deeper […]

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