Video Deep Dive: Categories at Google

This is the 6th installment of 2016 of our Deep Dive Into Local series. For the week ending Friday, February 12th, Mary Bowling, Ed Reese and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the […]

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Understanding Google’s Updated Structured Data Guidelines

Last March, Google revised their Structured Data Policies.  While most changes were relatively straightforward and clear, a few were not.  In fact, some policy changes are still not obvious no matter how many times you read over the guidelines.  Fortunately, I was able to get some clarification on a few items recently during a meeting […]

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Video Deep Dive: Local Search is Haaaaard

This is the twelfth installment of our Deep Dive into Local series. For the week ending Friday, November 13th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video is posted in the Local U forums (paywall). In the second half of that video, they take a deeper […]

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Video: Deep Dive on Links and Local Marketing

This is the seventh installment of our Deep Dive Into Local series. For the week ending 10/09/15, David Mihm, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video is posted in the Local U forums (paywall). In the second half of that video, they take a deeper strategic and tactical […]

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Google Cautions Against Local SEO Scams

Update 4/23/15: Google has updated their help file with additional information about these scams: Local SEO telephone scams claiming to be Google and targeting local businesses continue unabated. The pitch, promising to help fix your listing or rank you number one, ring into small business phone lines with the regularity of Big Ben, hour after hour, year after […]

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8 Tips to Optimize Your Local Knowledge Panel in Google Search

On branded searches in local (i.e. searches made on your company name), Google frequently offers up much of the area above the fold with information about your business. This is particularly true when Google shows the Local Knowledge Panel. It is an incredible opportunity to showcase your business. Here are 8 tips that can help […]

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