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A Guide to Google Mobile Local Pack Results

Last week, Google pushed its new, blue mobile local pack (previously seen on Android and Google Now) to the iPhone. As the world and Google goes mobile (and local), it makes sense to detail and name the various local pack results that we are now seeing in the mobile environment. For the most part, there […]

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Ignoring Mobile? You’re Ignoring Half Your Local Prospects

[Ed. note: The following is a guest article written for Local U by Matt Marko of Progressive Insurance.] Many local businesses aren’t sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business’ priority list. A […]

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A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the […]

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Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?

Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee’s Google Glass. While I was underwhelmed by the idea of the Glass being a hit consumer mass market product, I was overwhelmed by the impact such a mobile, always on, internet connected product […]

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Small Businesses Use Mobile Devices, But Don’t Optimize For Them [Survey]

In writing about small businesses for about 7-8 years now, I’ve noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data — sometimes in the same survey! That’s the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that a strong majority of small […]

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For Restaurant Owners, There May Be Nothing More Important Than Local Search

Not a week goes by that I don’t see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems — specifically, either the lack of a current menu or a menu that’s only available in PDF form. That’s a real problem because, […]

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