Mobile Archives - Local University

Targeting Hyper Local Customers with Paid Advertising

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting.  There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one […]

5 CommentsRead More »

Video: Local U Advanced Speaker Series – Cindy Krum on the Latest Trends in the Local Mobile Space

LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced takes place the night of October 20th and all day October 21st. To give you a sense of the topics we will be covering, we will be interviewing some of the speakers that […]

Leave a commentRead More »

Video Deep Dive: Facebook and Local Attribution

This is the 23rd installment this year of our Deep Dive Into Local series. For the week ending Monday, June 27th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

1 CommentRead More »

Video Deep Dive: Upcoming Mobile Ranking Change

This is the 10th installment this year of our Deep Dive Into Local series. For the week ending Friday, March 18th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

Leave a commentRead More »

Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern […]

3 CommentsRead More »

Is Apple Watch the Product that Defines the Wearable Market?

For the past ten years, Local has been about people going to a search engine and looking for a local service or perhaps looking at a classified in Craigslist. That has started to change with mobile and the development of vertical marketplaces like Uber and AirBnB. But the Internet of Things and wearables portend even […]

5 CommentsRead More »