Local Search Archives - Page 27 of 30 - Local University

Is There Any SEO Benefit in Varying Your Company Description Across Listings?

Ben Bowen asked this question on Google+:  Seen this debated elsewhere: Is there any benefit to varying your company “description” across listings? Or can you just cut and paste your Yelp (or whatever) description? My answer: If there is a benefit, it would be quite small. Although there is no exact understanding of how Google […]

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Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in places.google.com or start in the Google+ platform? In the end, it doesn’t really matter which path you choose as the data goes to the same place (the canonical Knowledge […]

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The Real Truth About SEO & Call Tracking

The call tracking debate goes on and on and on and on. Why? Because, when done incorrectly, it severely cripples a business’ ability to rank well in the Google local search results. While experienced local marketers can tell which types of call tracking are harmful and which are not, the average small business owner — and many marketers […]

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What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages

When Google moved the business Place pages to Google Plus last year, they started to slowly transition their small business dashboards to the new environment as well. Hopefully, soon there will be one consolidated dashboard where a business will be able to give Google their basic business information, add photos, buy Adwords Express/Offers, add videos […]

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How Long Should Your Business Description Be in the Google Places for Business Dashboard?

We received this question via Twitter this week from @AlexMorask: Would you happen to know [the] recommended length for [a] business description in Google Places and Google+? And here’s a reply that’s a little longer than what Twitter allows per tweet: In the old Google Places dashboard the limit was a measly 200 characters. Hardly […]

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Have You Tried Google Support for Local Lately?

Since the dawn of Local Search, getting meaningful support for problems with local business listings on Google has been hit or miss. For a long time, the attitude seemed to be that a free product didn’t warrant any support, but the problems that so many SMBs experienced with their listings were so dire that it […]

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