Local Search Archives - Page 26 of 26 - Local University

86% of Smartphone Owners Use Device for Local Search

You’ve probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent — that’s a 41 percent increase in just one year. Those […]

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Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that “a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue.” The author of the study looked at ratings on Yelp for Seattle restaurants over the course of several years […]

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What is Local Search?

Here at LocalU, we breathe, eat and sleep Local Search. But what exactly is Local Search? Here, I’ll go through some of the explanations of Local Search in hopes of making it more understandable for everyone. When you view Local Search from the perspective of a business owner, it’s all about having their company found […]

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How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this report in PDF format here. […]

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Should I Hide My Address at Just Google Or Everywhere?

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A reader recently sent in this question that’s relevant to service providers that work from home: I know that for local businesses that do not have an office Google requires that the address be hidden on Google+ Local. In light of this, what is the correct way to list the business info on a website […]

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Facebook Graph Search: What Local U Faculty Members Think

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Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a […]

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