Local Search Archives - Page 23 of 25 - Local University

Google’s Carousel: Its Impact On Analytics … & A Spokane Taco Truck

How has Google Carousel impacted your local search traffic? Much like Aaron Weiche’s blurry Bigfoot analogy (ask him about it next time you see him), Google Carousel results are a tad blurry. At first glance, the change appears to result in a drop in Google local traffic. Granted, these are only two examples (from restaurant […]

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How To Segment Local Search In Google Analytics (with Free Dashboard!)

A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could’ve easily taken another hour to go […]

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A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the […]

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A Heat Map Click Study For Google’s Local Carousel Results

Last week I published a post where we recorded 10 random people’s reaction to Google Local Carousel results. I really found some great takeaways by looking at qualitative instead of quantitative behavior of searchers. After the study though, I wondered what the Click Through Rates of Carousel might be. In our study of 10 we found only […]

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Google Introduces New Carousel Display for Local Results

Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned […]

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Yahoo Local Support Diminishing

Under its new leadership, Yahoo Local has been adding paid programs and features.  It has also partnered up to take paid submissions via Yext.  If you’re going to make me pay, you have to give me something of value and I’ve not seen any significant impact from being listed on Yahoo Local in several years […]

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