Local Search Archives - Local University

Video: Last Week in Local Dec.11, 2017

Last week in local 12/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss […]

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Video Deep Dive: Why are reviews being taken down by Google?

This is our Deep Dive Into Local from November 13th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

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November Updates to The Expert’s Guide to Local SEO

What’s New? This month Joy gives us the details on the pitfalls of soliciting reviews, as well as more information on Local Services Ads (formerly Home Service Ads). Here are this month’s updates: Businesses using a particular review soliciting service had tons of Google reviews removed from July-October 2017. I dug into what might have […]

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Video: Last Week in Local Dec. 4, 2017

Last week in local 12/4/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss […]

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Using Retargeting Ads to Target Location Specific Shoppers

In my last article I pointed out some Hyper Local PPC targeting tactics that could bring more customers to very specific locations.  Today I want to dig a bit deeper into retargeting ads (or remarketing) as a way to target those customers who have already expressed an interest in specific locations for your multi-location business. […]

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Video Deep Dive: Google’s rollout of Local Services Ads (previously Home Services)

This is our Deep Dive Into Local from November 6th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

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