Local Search Archives - Local University

Video Deep Dive: Local Search Ecosystem Chart & Discussion (part 1)

This is our Deep Dive Into Local from October 30th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

Leave a commentRead More »

Targeting Hyper Local Customers with Paid Advertising

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. ┬áThere’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one […]

2 CommentsRead More »

Video: Last Week in Local Nov. 13, 2017

Last week in local 11/13/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Nov. 13th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss […]

Leave a commentRead More »

Video: Last Week in Local Nov. 6, 2017

Last week in local 11/06/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Nov. 6th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss […]

Leave a commentRead More »

Video Deep Dive: This year in local at Google, an overview

This is our Deep Dive Into Local from October 23rd, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

Leave a commentRead More »

Video: Last Week in Local Oct. 30, 2017

Last week in local 10/30/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 30th, 2017. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to […]

Leave a commentRead More »